Next Generation Marketing internet marketing conference Next Generation Marketing internet marketing conference

Recent Events

May 13 - Huntington, WV
May 14 - Charleston, WV
May 22 - Morgantown, WV

Conference Attendees

Chief Marketing Officers
Vice Presidents of Marketing
Directors of Marketing
Senior Marketing Managers
PR Directors
Vice Presidents of Sales
Chief Executive Officers
Vice Presidents, Business Development
General Managers, Business


Mythology Marketing Charleston, WV

Maple Creative Charleston, WV

Direct Online Marketing Wheeling, WV

Charleston WV Area Medical Center

Snowshoe Mountain West Virginia

MSN SportsNet WVU

Platinum PR Martinsburg WV Sandy Sponaugle


West Virginia Media Holdings

the State Journal West Virginia business newspaper

continental airlines

Conference Info

Event Details

Welcome to Next Generation Marketing

Next Generation Marketing: Achieving growth, loyalty and return on marketing investment offers organizations throughout West Virginia the opportunity to learn how to better succeed in today's marketplace.

Thank you, West Virginia!

The Next Generation Marketing roadshow has wrapped up for now. Our search marketing speakers would like to thank everyone who attended and provided incredible feedback. We'll post announcements for future conferences here and on the blog as they become finalized.

New Charleston, WV Event

One of our partners is hosting a full-day Social Media Business Forum April 1 at the University of Charleston. The State Journal's event will feature two of the Next Generation Marketing speakers Jeff James and Justin Seibert in two panel discussions with Emily Bennington and Bob Coffield. Don't miss out on learning how to effectively use social media for your organization at this great event. Visit the State Journal to learn more or register for this event.

The Challenge

Marketing is still the most undisciplined line item in most company's budgets. Few senior executives understand how to hold marketing accountable like other aspects of the business. In addition, the Internet and the explosion of new media have changed the game for reaching consumers and business decision-makers in a cost-effective, reliable manner. What should companies do to succeed with next generation marketing strategies?

The Solution

WV cities on marketing conference tour

In 2008 a group of West Virginia marketing professionals created a full-day workshop for senior executives and marketing managers in mid- to large-sized organizations. The goal was to help these WV-based businesses understand the new realities of marketing in the 21st century. By the end of the workshop, attendees gained a strong understanding of how to strengthen their strategies and tactics to generate greater return on investment from their company's marketing initiatives.

In order to reach all of West Virginia, we offered this executive workshop throughout the state at the following locations:

May 13, 2009- Huntington - Pullman Plaza Hotel
May 14, 2009- Charleston - Embassy Suites Charleston
May 22, 2009- Morgantown - Waterfront Place Hotel

To learn more about this past event and what you will learn that you can incorporate into your own marketing plans, please read through this Web site or call 800.979.3177.