Upcoming Events
May 13 - Huntington, WV
May 14 - Charleston, WV
May 22 - Morgantown, WV
June 12 - Martinsburg, WV
Who Should Attend
Chief Marketing Officers
Vice Presidents of Marketing
Directors of Marketing
Senior Marketing Managers
PR Directors
Vice Presidents of Sales
Presidents
Chief Executive Officers
Vice Presidents, Business Development
General Managers, Business
Speakers
Sponsors
Conference Info
Event Details
Workshop
Contact
Press
Sponsors
Register
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Agenda
The Executive Workshop will use roughly the following schedule for each date and city during the Spring 2008 Next Generation Marketing roadshow, although there may be variations dependent upon speaker schedules:
| Time |
Topic |
Speaker |
Subjects Covered |
| 8:00 |
Registration & Networking |
| 9:00 |
Welcome & Introductions |
9:20 |
New Generation, New Rules for Marketing Success |
Jeff James |
- Today's consumer conversation
- Today's media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
|
| 10:00 |
Web 2.0 Tools |
Justin Seibert |
- Organizational blogging
- Social networking, wikis, twitter, and other forms of social media
- Search engines, online press releases, and ways to fuse online and traditional forms of marketing
|
10:30 |
ROI Measurement – Setting up and Tracking for Success |
Skip Lineberg |
- Infusing measurement into everything you do
|
| 11:15 |
Break |
| 11:30 |
Understanding and Prioritizing your Audience |
Jeff James |
- What your customers, prospects and employees believe about you today, and what you want them to believe
- Identifying and influencing the influencers
- Choosing first those most likely to choose you and over-investing in their success
|
| 12:00 |
Lunch & Networking |
| 12:30 |
Executive Panel Discussion |
Skip Lineberg / Special Guest Speaker(s) |
- Next Generation marketing thought leaders
|
| 1:15 |
Building your Brand through Differentiation and Mythology |
Jeff James |
- Creating value propositions and messaging that create separation between you and competitors
- Building a story-driven brand that emotionally connects with the target audience
- Using a proven "success" template for "sticky" communications
|
| 1:45 |
Engagement and Dialogue |
Justin Seibert |
- How, when, and where the story will be told...and retold
- Conversation tactics with forms of Web 2.0
- Online reputation management
- Involving your advocates in the story- and brand-building process
|
| 2:30 |
Break |
| 3:15 |
Building Loyalty and Advocacy |
Skip Lineberg |
- Placing your biggest fans onstage to influence others
|
| 3:45 |
Next Gen Check-In |
All |
Select attendees who submit their information will receive a live assessment of their marketing efforts |
| 4:30 |
Close |
Time slots are subject to change. Any such changes, if they do occur, will be updated here and mentioned on the Next Generation Marketing Blog.
Reserve Your Seat Now
Event registration: $249, which includes breakfast, lunch, choice of best-selling book, and all materials.
Seating for these events are limited. Please reserve your place at the West Virginia city nearest you. Click here to register or call 1.877.858.0982.
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