| Time |
Topic |
Speaker |
Subjects Covered |
| 8:00 |
Registration & Networking |
| 9:00 |
Welcome & Introductions |
9:20 |
New Generation, New Rules for Marketing Success |
Jeff James |
- Today's consumer conversation
- Today's media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
|
10:00 |
ROI Measurement – Setting up and Tracking for Success |
Skip Lineberg |
- Infusing measurement into everything you do
|
| 10:30 |
Break |
| 10:45 |
Understanding and Prioritizing your Audience |
Jeff James |
- What your customers, prospects and employees believe about you today, and what you want them to believe
- Identifying and influencing the influencers
- Choosing first those most likely to choose you and over-investing in their success
|
| 12:00 |
Lunch & Networking |
| 12:30 |
Executive Panel Discussion |
All |
- Next Generation marketing thought leaders
|
| 1:15 |
Building your Brand through Differentiation and Mythology |
Skip Lineberg |
- Creating value propositions and messaging that create separation between you and competitors
- Building a story-driven brand that emotionally connects with the target audience
- Using proven a "SUCCESs" template for "sticky" communications
|
| 2:15 |
Engagement and Dialogue |
Justin Seibert |
- How, when and where the story will be told...and retold
- Involving your customers in the story-building (brand-building) process
|
| 3:00 |
Break |
| 3:15 |
Building Loyalty and Advocacy |
Jeff James |
- Placing your biggest fans onstage to influence others
|
| 3:45 |
Next Gen Check-In |
All |
Select attendees who submit their information will receive a live assessment of their marketing efforts |
| 4:30 |
Close |