The last time I camped out overnight for something was for a free Morrisey gig in Wolverhampton sometime during December 1988. You only needed to don a Smiths t-shirt and you were guaranteed entry. Unfortunately I must’ve nodded off at some point as I woke at 8.00 AM with about 2,534 sweaty box room rebels ahead of me whereas there’d only been a handful when I arrived. But, William, it was really nothing.
With this painful memory still fresh and as a borderline narcoleptic, I decided against queuing for any amount of time for any kind of iPhone this past Friday. I mean, seriously, is there anything the iPhone does that my Treo 700wx can’t do slightly better and a damn sight cheaper? Apart from look dreadfully stunning, that is.
Anyway, irrespective of what current phone you do or do not have and whether you think you’ve made history this weekend by throwing $600 at a glorified iPod that makes telephone calls, there’s an interesting report from Research Brief talking about mobile video and its potential for advertising revenue.
Telephia recently announced the latest research from the Mobile Video Report, showing that mobile TV/video subscription revenues grew 198% year-over-year to $146 million in Q1 2007. There were 8.4 million mobile video subscribers last quarter with penetration doubling to nearly four percent since Q1 2006.
In Q1 2007, revenues for mobile audio music totaled $239 million (including realtones, ringtones and full track music). There were 27 million mobile subscribers who downloaded audio on their phones in Q1, as compared to 19 million during the same time last year. Moreover, nearly 29 million mobile video consumers logged onto the mobile Web in March 2007, a penetration rate of about 12 percent.
With the latest news surrounding the iPhone features, and another quarter of impressive subscriber growth, mobile video is rapidly becoming a significant new media distribution platform, concludes the report.
That’s just a little snippet. You can find the full post with added stats for full effect here.
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