The Marketing Conference Blog

I found this quote of the day over at Media Influencer in relation to Google’s Sicko to-do:

Blogs let you communicate directly with your audience. Of course, we’re too busy building product to communicate with our audience so let’s hire a marketer to do it for us. And when inexperienced marketers get a blog, they all blog the same way. Their voice is as authentic as a Twinkie is organic…. [Their] ire should have been directed at whoever gave the keys to the blog to someone whose authentic voice reads like a Newsweek health supplement advertorial.

So, to recap, the recipe for a disaster is easy: hire marketers with no authentic voice, ask them to pimp offal, and when they’re busted for it make them force out an apology in which they blame it on their authentic voice. You too can make the front page of TechMeme for two days running with three easy steps, though you might get wet sleeves fishing your career prospects out of the toilet when you’re done. You’re welcome!

Now this isn’t just a killer quote but a serial killer quote from an article that is truly worthy of your attention if you’re in the game of setting up blogs for clients or even setting up a blog for your own business.

Think on.