Jeff Ostiguy is Vice President of Business Development at g8wave. Please feel free to read more about Jeff here.
Enough Jeffs for you this morning? His picture above doesn’t do the guy justice!
I must admit I’m not completely up to speed on mobile marketing and it’s good for him to start off expecting to be fired questions.
70% of all people have at least one mobile device in the US. It’s not what the phone does but what people do with their device that matters. Make the content more engaging and interesting. Can we see a theme developing through our various marketing channels so far?
2004 – 80% considered themselves “talkers” More txt messages in London than emails. As an English chap I should be able to comment on the difference between US and European mobile phone adoption. One major difference I’ve found is paying to receive and paying to send text messages.
At least Jeff is possibly the only guy who isn’t too bothered about a phone going off during his presentation. Bless.
Two kinds of messaging – standard vs premium rate. And we know which is the cheaper. He seems to mention Hell’s Kitchen quite a bit. Should Rock have won?
Qualified respondents, high conversion rates and relatively low cost……sounds like a marketing dream.
The power of opt-in vs over-egging the pudding. COuld it become an over-abused channel?
Sarah wants a Metallica phone.
A different but complimentary channel.
Strategy first, technology second. Start with txt messaging to build a mobile database and move on from there
What is the business/pricing model – Is g8wave creative/carrier. (I think we’re referring to howg8wave operates)
Trains analogy – g8wave is the boxcar with carriers being the tracks. WHo’s the station?
People seem to be getting interested and asking about pricing. Did I hear $10-20k for some kind of campaign. That seems to have cut the questions short.
I should’ve asked something about Twitter. Maybe I’ll take him to one side.
Did you happen to enjoy that as much as I did?
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