It’s a good question. Not speaking for Lindsay, but my thoughts are that it’s about communication and using some sense. I think you’re talking about blog posts as opposed to comments on other sites’ blogs, so that’s the context I’m using.

There needs to be some clear guidelines for anyone who posts for your company’s blog(s). Whether it’s basic (no porn, profanity) or more detailed (nothing about competitors, don’t mention this person, etc.), make sure everyone’s on the same page and understands what their boundaries are.

The poster should also check with others, preferably superiors when s/he’s not sure. And one or more people should always read the blog as well in case something comes out that they didn’t want and they can hopefully pull it down before too much damage or potential damage is done.

Finally, the one thing I can pull directly from Lindsay’s speech about this subject is that you should have a theme and always stay on point. Her examples – iheartpgh.com always features positive things about Pittsburgh; Spreadshirt’s blog always has to do with the company in some way.

Does that help? Do you have other suggestions?

For the record, can you point out where talking about “other” things is mentioned?

For the record, a company decides what is taboo for that company.

Matt