Steve is a Strategic Business Consultant for WebTrends Inc. Check out his full speaker bio.
Presentation Synopsis:
Not only is Marketing Labs 2 capable of showing you where your visitors are coming from and how long they’re stopping, but it can also measure how engaged a user is on any given page of a site.
There’s no need to panic as Sarah manages to switch off the laptop.
The good old days of spending $500-$600 dollars to drive one person to your Website. Forget about throwing as many emails as is humanly possible to see what sticks.
80% of execs believe their company loses sales due to a failure to engage customers. What drives customers to buy and how etc.
What’s needed for succes?
360 degree view of consumers.
Data-driven decision making
Easy access across the organization
Automated, self-optimizing systems
I honestly think it’s best if you check your presentation notes and check out Marketing Lab 2 itself.
15-20% of install base is SME.
Q. Ajax and page views – can you track Web 2.o sites?
In a word, yes. It’s got a bit technical on the tracking front I’m afraid and I can’t hear what’s being asked or answered. Which is always slightly problematic.
0 Responses to “Steven Colon: Grow Your Business. What Will You Do With ML2”