An interesting little snippet at search engine land about search engine fatigue:
–72.3 percent of Americans experience “search engine fatigue” (either “always,” “usually,” or “sometimes”) when researching a topic on the Internet.
–65.4 percent of Americans say they’ve spent two or more hours in a single sitting searching for specific information on search engines.
–More than three out of four (75.1 percent) of those who experience search engine fatigue report getting up and physically leaving their computer without the information they were seeking – either “always,” “usually” or “sometimes.”
The report discusses user frustration with clutter and the content of search results:
When asked to name their #1 complaint about the process, 25 percent cited a deluge of results, 24 percent cited a predominance of commercial (paid) listings, 18.8 percent blamed the search engine’s inability to understand their keywords (forcing them to try again), and 18.6 percent were most frustrated by disorganized/random results.
There was also a desire among many users that search engines be able to “read their minds”:
Kelton asked survey respondents whether they wished that search engines like Google could, in effect, read their minds, delivering the results they were actually looking for. . . That capability is something that 78 percent of all survey-takers “wished” for, including 86.2 percent of 18-34 year-olds and 85 percent of those under 18.
I have to confess, that if I can’t find something then generally it isn’t out there on the Web - I’m a pretty good searcher. There are certain mind-melding techniques to become one with Google, but if I shared them I’d have to kill you.
Kinda reminds me of this:
Google Announces Plan To Destroy All Information It Can’t Index
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