Comments on: eBay Ink Blog: An Exercise in Joining the Conversation http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/ Fri, 31 Oct 2008 22:43:29 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Justin Seibert http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/comment-page-1/#comment-240 Justin Seibert Mon, 28 Apr 2008 12:48:50 +0000 http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/#comment-240 It's been fun reading for sure, Jose! I know Richard has his hands full, but he seems to be handling it all really well. Like you said, if he wouldn't have been granted access to folks who can provide him with real answers, it would have turned into a disaster. This is a great thing for eBay and its members - I hope everyone on both sides of the conversation will stay the course. It’s been fun reading for sure, Jose! I know Richard has his hands full, but he seems to be handling it all really well. Like you said, if he wouldn’t have been granted access to folks who can provide him with real answers, it would have turned into a disaster. This is a great thing for eBay and its members – I hope everyone on both sides of the conversation will stay the course.

]]> By: Jose Mallabo http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/comment-page-1/#comment-236 Jose Mallabo Sun, 27 Apr 2008 04:37:10 +0000 http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/#comment-236 Justin - Great having out at eBay. Since the blog launched, it has drawn a very strong and passionate crowd into the dialog about all things eBay Inc. The idea was to provide investors, the media, buyers and sellers, employees and any interested parties a forum to hear about the company through Richard's journey through the company. Yes he gets his paycheck from the company and yes he works for the corporate communications department but we've really put him in a unique position to report on the company as he sees fit. He doesn't do PR, he's truly an editor in chief. That's not always easy when you consider how many inputs and stories he comes across. I'd encourage anyone looking to start a corporate blog to take a hard look at how you position the blogger in the company. Credibility is everything and I've fought hard to make sure this position is full time and dedicated to the blog. If you take a look at the blog now, it feels like it's always been there. Despite all the very pointed commentary -- particularly about the changes in our fee structure and feedback on eBay.com -- its heartening to see that people at least are appreciative of the opportunity to engage in a direct conversation with us. Richard has had very direct conversations with our leadership from John Donahoe, Bob Swan, Lorrie Norrington to even a brief talk with our founder Pierre Omidyar in his first four months with the company. Another key, I think, is to give your blogger full access to information -- or the audience will see right through him or her. See you soon. Jose Justin – Great having out at eBay. Since the blog launched, it has drawn a very strong and passionate crowd into the dialog about all things eBay Inc. The idea was to provide investors, the media, buyers and sellers, employees and any interested parties a forum to hear about the company through Richard’s journey through the company. Yes he gets his paycheck from the company and yes he works for the corporate communications department but we’ve really put him in a unique position to report on the company as he sees fit. He doesn’t do PR, he’s truly an editor in chief.

That’s not always easy when you consider how many inputs and stories he comes across. I’d encourage anyone looking to start a corporate blog to take a hard look at how you position the blogger in the company. Credibility is everything and I’ve fought hard to make sure this position is full time and dedicated to the blog.

If you take a look at the blog now, it feels like it’s always been there.

Despite all the very pointed commentary — particularly about the changes in our fee structure and feedback on eBay.com — its heartening to see that people at least are appreciative of the opportunity to engage in a direct conversation with us. Richard has had very direct conversations with our leadership from John Donahoe, Bob Swan, Lorrie Norrington to even a brief talk with our founder Pierre Omidyar in his first four months with the company.

Another key, I think, is to give your blogger full access to information — or the audience will see right through him or her.

See you soon.

Jose

]]> By: Google Billing Problems: Phishing Scam | Direct Online Marketing Blog http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/comment-page-1/#comment-212 Google Billing Problems: Phishing Scam | Direct Online Marketing Blog Thu, 03 Apr 2008 14:25:08 +0000 http://www.marketingconference.org/blog/2008/04/02/ebay-ink-blog-an-exercise-in-joining-the-conversation/#comment-212 [...] to check it out just to be sure - and this is good advice for emails you receive from your bank, eBay, or anywhere else - open up a new Web browser and log in to the appropriate site directly.  Never, [...] [...] to check it out just to be sure – and this is good advice for emails you receive from your bank, eBay, or anywhere else – open up a new Web browser and log in to the appropriate site directly.  Never, [...]

]]>