Just to let you know that the Martinsburg leg of the tour has been switched from 04/30/2008 to 06/12/2008.
Archive for April, 2008 Page 2 of 4
This is what development looks like in the environment of a vibrant economy. The photo at left is the Boathouse Bistro in Morgantown, West Virginia. Sure, one might say, “anyone can build a new restaurant.” But if I had turned around and snapped another photo, you would have seen a shot of the new, under-construction Marina Tower office building. Connecting all of this is the Morgantown Riverwalk path. It is undeniably cool and convenient to be able to set out on foot from the Waterfront Place Hotel and walk to several appealing destinations, such as the ampitheater, the rail trail, Oliverio’s (and several other eating/drinking establishments) and around a dozen office locations. In addition to the capital injection downtown, there’s a $1.2 billion capital investment underway in the county with the new Longview Power plant.
Continue reading ‘Development and Capital Investment in Morgantown’
Within our “Priority” planning pillar, we here at Mythology think a lot in terms of how to profile and reach the elusive “influencer” in a given marketing scenario. The theory being that if you can isolate the few who influence the others, your marketing can become more targeted and generate better ROI by using narrowcasting vs. broadcasting programs.
This is easier said than done and one of the reasons that mass media isn’t going to go away completely. In order to form a relationship with a consumer, they have to be aware of you. If they aren’t aware of you, it’s still very tempting to try and force them to hear about you through interruptive marketing tactics (ie, old school).
One of the interesting developments in identifying who influencers really are and what their power is comes from the study of user generated content (UGC) on social networks. Again, the theory is that people who tend to have the expertise and desire to influence others tend to be folks who take the time to write a blog, post on a message board, or upload a video. They have an inherent desire to connect with others through these mechanisms, while others are more consumers of that influence.
West Virginia University’s athletic department and its head football coach have decided to actively promote Pat White as a Heisman Trophy candidate. White, the Mountaineer’s talented and accomplished quarterback, has all the right stuff. He’s a great kid with a wonderful attitude, plus phenomenal athletic skills. Perhaps most importantly, he is a proven winner.
Details of the University’s decision (a no-brainer in my opinion) and Pat White’s credentials are well documented in today’s Daily Mail column by sportswriter Jack Bogaczyk.
Here’s my question to all of you marketing geniuses: What would you to generate publicity and create buzz in support of Pat White to maximize his chances of winning the coveted Heisman Trophy, college football’s top individual honor? Put your sports information director (or athletic director) hat on … and let’s have some suggestions. Please post your suggestions as a comment below.
By the way the award is decided by a voting process by the members of the Downtown Athletic Club of New York. It will be awarded in early December of 2008. More about the award here.
Cross-posted from the Maple Creative Marketing Genius Blog
Today was Tax Day in America. If you used Quicken, TurboTax or QuickBooks to help prepare your tax filing, you were not alone. You were joined by millions of Americans who use software created and produced by Inuit Corp. And you can thank the guy in the photo at the left.
Intuit’s President and CEO is West Virginia native, Brad Smith. He has graciously agreed to come and serve as the keynote speaker for the Charleston Area Alliance’s Annual Celebration on May 6th. This is a tremendous opportunity for us to hear from one of the nation’s technology leaders. We are so fortunate to have Brad coming to this great event, and I hope you will join me in attending and learning how Brad’s West Virginia roots have shaped his leadership style.
When it comes to leadership, Brad Smith is a highly accomplished and successful leader. Upon joining Intuit, he had a meteoric and battle-tested rise to the top. Serving in each of the company’s five business units over an intensive, five-year period, Brad became known as the leader within Intuit who could “sell” change to the employees. As many of you know, there are not many challenges tougher than getting several hundred employees to embrace and accept new programs, new ways of doing thing or new ideas. He did it, establishing himself as a true leader and change agent.
It never ceases to amaze me how many corporate leaders come from West Virginia! Brad Smith is a native of Kenova, West Virginia. After attending Marshall University, Brad went on to graduate studies at Aquinas College in Michigan. His prior corporate experience includes Pepsi, ADP and Advo. Brad’s full bio is here.
Please register now to attend. Don’t miss this tremendous learning opportunity!
Cross-posted from the Maple Creative Marketing Genius Blog
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