http://www.marketingconference.org/blog/2008/05/12/q-a-with-elizabeth-b-pellegrin-of-camc/ Fri, 08 Aug 2008 07:55:36 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.marketingconference.org/blog/2008/05/12/q-a-with-elizabeth-b-pellegrin-of-camc/comment-page-1/#comment-299 Elizabeth Pellegrin Fri, 23 May 2008 14:58:30 +0000 http://www.marketingconference.org/blog/2008/05/12/q-a-with-elizabeth-b-pellegrin-of-camc/#comment-299 Anthony makes a great point... certainly we cannot ever devalue the intelligence of our audiences. Let me clarify - I think marketing works best when it is so fun, interesting and individual to the audience that the receiver willingly "enjoys the mystery". Clearly, they know the overall wizardry behind the curtain - but if it is good enough... they may not care! Anthony makes a great point… certainly we cannot ever devalue the intelligence of our audiences. Let me clarify – I think marketing works best when it is so fun, interesting and individual to the audience that the receiver willingly “enjoys the mystery”.
Clearly, they know the overall wizardry behind the curtain – but if it is good enough… they may not care!

]]> http://www.marketingconference.org/blog/2008/05/12/q-a-with-elizabeth-b-pellegrin-of-camc/comment-page-1/#comment-256 Anthony Cirillo Fri, 16 May 2008 16:26:37 +0000 http://www.marketingconference.org/blog/2008/05/12/q-a-with-elizabeth-b-pellegrin-of-camc/#comment-256 I do not necessarily agree with the statement "Marketing always works best when the audience does not realize it is being marketing to." I do believe that users of social media sites know when they are being marketed to and judge accordingly. I don't believe you are giving enough credit to people's intelligence who use these sites and gain value from them. Sure they know they can track back to your web site and find the sponsor in this case the hospital and learn more. But they know that. There is a fine line between using these sites as intended and going in with a mindset of they don't know any better. Thanks for letting me comment. I do agree with the rest of your approach. I do not necessarily agree with the statement “Marketing always works best when the audience does not realize it is being marketing to.” I do believe that users of social media sites know when they are being marketed to and judge accordingly. I don’t believe you are giving enough credit to people’s intelligence who use these sites and gain value from them. Sure they know they can track back to your web site and find the sponsor in this case the hospital and learn more. But they know that. There is a fine line between using these sites as intended and going in with a mindset of they don’t know any better. Thanks for letting me comment. I do agree with the rest of your approach.

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