Comments on: Emotional Archetype Slides from Charleston, WV Presentation http://www.marketingconference.org/blog/2008/05/15/emotional-archetype-slides-from-charleston-wv-presentation/ Fri, 08 Aug 2008 07:55:36 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Skip Lineberg http://www.marketingconference.org/blog/2008/05/15/emotional-archetype-slides-from-charleston-wv-presentation/comment-page-1/#comment-255 Skip Lineberg Thu, 15 May 2008 17:52:53 +0000 http://www.marketingconference.org/blog/2008/05/15/emotional-archetype-slides-from-charleston-wv-presentation/#comment-255 A great resource related to this whole discussion of Brand Archetypes is Brand Tags. This is a nifty Web application that enables you to test your perceptions of any brand. You are prompted to enter a one-word descriptor for each brand. Then you see a word cloud that depicts the frequency of responses for each adjective. http://marketinggenius.blogspot.com/2008/05/brand-tags-you-must-check-this-out.html Give it a try! A great resource related to this whole discussion of Brand Archetypes is Brand Tags. This is a nifty Web application that enables you to test your perceptions of any brand. You are prompted to enter a one-word descriptor for each brand. Then you see a word cloud that depicts the frequency of responses for each adjective.

http://marketinggenius.blogspot.com/2008/05/brand-tags-you-must-check-this-out.html

Give it a try!

]]>