One way conversation is that old creaky dinosaur most beloved of the old creaky media.
Nice. Charlie Brown’s teacher as the zoned out messenger. Good impression with hand gestures to boot.
Justin’s flagpole - the story will happen and will you join the conversation.
The conversation is uncontrollable. It’s the old Oscar Wilde quote about the only thing worse than being talked about is not being talked about.
Two chances to make a first impression - when you first meet and when you first screw up. A Huntington attendee took the idea and threw it round his bank as a mission statement type thingy.
So how does one maintain one’s online reputation.
Half of all purchases are made with online customer reviews. Negative and positive.
Search Providian
Really. As if a Boy’s Gone Wild video starring Justin would’ve sold any copies whatsoever. Now I’ve got a terrible mental image.
46% of all employees have talked about their workplace online.
Truly universal healthcare provision.
How on earth do you win a severed finger in a bet?
All businesses have advocates. Embrace them and cajole them. Take them skiing like Brad does on a regular basis.
THREE THINGS TO DO TONIGHT
Start building a Web presence - even if it isn’t a site per se, start building a rapport online. You can use one of the above services to find out where your brand is being mentioned.
Set up a paid search accounts - only half an hour on Google and Yahoo with your brand and business name results. If and when it happens it’s set up so you can adjust whatever it is that has occurred as a modifier.
“Google are awful! Absolutely awful!” - Justin Seibert, President, Direct Online Marketing.
Man, this isn’t half a test of my flabby touch-typing skills. Then again, it doesn’t take much.
People are definitely starting to get the 2 way conversation. I did a panel at a conference in Auburn, NY yesterday (think small town with 1 stop light) and there was a presentation on using Twitter and SecondLife as marketing tools.
@ Aaron - Effective way to show folks your product works
Seriously, I’ve been very impressed with your service so far and am giving it out as a resource for folks now when I speak.
RE: 2 way conversations, we’re finding the same thing in the different parts of West Virginia. Some people have started to understand it; others get it when you can show them real world examples. It seems like there’s a growing Twittering force around as well (which grows with each conference we do).