Right. Now we look round a few sites in order to pound them into the mud for their marketing folly. (Not overly follysome you’ll notice)
Question about video placement and click through rates – getting stuff noticed etc.
Call to action buttons. Put the video in a prominent position. Build in a way to gather testimonials. RSS Feed to news section. More choices for interaction
New Media 2.0 blogs and whatnot for the banking industry.
Well it’s regulated and staid. Dull and stuffy. MSN money – use tools/widgets and such.
Show a younger demographic a bit more openess and visibility – especially a credit union. Alignment.
Public Sector Blogging.
People are going to complain no matter what. Political transparency people. These problems don’t go away but it’s also an avenue to plant more positive stuff and develop a more positive conversation. Rather than anonymous detractors tackle them head on. A valid point for all businesses and folks wanting to blog. Pull your head out of the sand. Don’t be an ostrich.
Goodwill advocacy ambassadors. Remember to be proactive. It doesn’t have to be a singular effort, the more the merrier.
Now if there’s one thing I’m taking from today, or has become apparent in this really good little end session, and it’s that the morning’s initial negative comments / general ambivalence to blogs and blogging seems to have been turned around. Not only do more people seem more accepting but the room seems to get it more than they did.
Perhaps I’m wrong and hopefully you’ll set me right.
So an exceptional job, gentlemen. It’s been an absolute pleasure from my point of view.
All your comments are gratefully received.
Just wanted to say thanks to Jeff, Skip and Justin for including me at the next generation marketing conference in Charleston and Mgtn. I had a great time and learned a ton! Great stuff!
Brad – Thanks again for coming. The evals we got back from everyone rated you very well. Folks were able to take specifics from what you did and think about how they could apply them to their own organizations – even though they don’t have a lot of the built in advantages of WVU’s Athletic Department. It’s exciting to see you take such an active role in how you can promote the Mountaineers with these new techniques. Can’t wait to see the Pat White campaign!