BRAD HOWE….THE WVU CHAPPY. Q&A
Nice touch with the lounge lizard chairs.
WVU sports as particular products split between various sports and corporate sponsorships. The prawn butty brigade as Roy Keane may have said about certain Man Utd supporters….Nice oblique British sporting reference.
How to pitch to WVU:
A one stop shop regarding all media elements. Huge complaints regarding music played at half time during Basketball. The moral of the story being that you can’t please all of the people all of the time. Heavy into radio , built in network of 50 stations for advertising ….newspapers down…internet increasingly important.
How do those media channels work together
1. Best and worse part – best: constantly talking about WVU sports. There’s always a good conversaion. Can be a great conversation of a dire one dependent on obvious factors. Reactive to other media outlets. Ie radio.
2. All pieces cross pollinated via different platforms and relatively cheap. Use wom to float and idea and let it go. A fan day promoted via messageboards.
3. The stickier the story the less you have to work to get people interested.
Most difficult way to manage and measure the impact:
1. Maybe too much to keep up with what’s going on. Cross over of sporting seasons. V. difficult big challenge to promote increasingly important events. Internal clutter. How many sports can folks truly attend..brand dilution? Zero competition on the sports front.
2. Definition of competitive set suchas other leisure activities. Footie tickets vs Quiznos. GO to subway and sit in the bleachers….
Question from the audience
WVU hositng own messageboards?
NO. The message is out there and it’s addresses but they don’t respond directly. However, the media Trad actually monitors and they can tell when they’re gonna get a call. Rivals network……college sports. Extreme messageboard users as minor celebrities.
Struggle in WV catching up and converting online ticket sales.How to convince and convert?
Use of direct mail. Changing the force of habit. Someone over 38 years in the mail is hard to turn onto online e ticketing. Slight incremental changes. Still doing hard tickets via fedex. Student ticketing online printoffs similar to the airline e-ticket.
Derek and his crossover tickets…was a student when they switched tickets. Negative feedback. From first come first served to whoever whenever.
Just had to deal with criticism. Nobody likes change and some will never acclimatise. Just shove it people (in a nice paraphrased way, of course).
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