And first up for the morning is Jeff James who shall be delving / diving headlong into what all this new marketing stuff is all about. Here’s the brief overview of his overview:
- Today’s consumer conversation
- Today’s media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
Decline of trust – 50% of consumers regard price as more important than brand. Only 7% have trust in adverts/advertising
Disintermediation of media – saturation of Internet users aged under 44barring certain demos…the majority being in WV and Kentucky no doubt.
Broken Marketing Model:
Citibank 3000 media messages / adverts a day …..darn. And we’ll only take notice of 53 per day…..Panhandle cleaning and restoration springs to mind – only 4 of those 52 are remotely remembered.
WOM – buzz marketing…how do we find out about specific products etc. Here comes the influencers. Tv still dominating but WOM is the second most important method of finding products.
Good point how the internet has become the new polyfilla in terms of mistrust in marketing.
The power of the word of mouth or in other words – what is blabbed about the most online.
The Internet is the new Mr. Rodgers neighbourhood. Tis a global neighbourhood. Find those influencers. Influence those influence. Find Old Mr Jones who knows everything there is to know about lawn mower parts. Emotins more importion than functions. Exactly! People buy from people they like. No, really they do. Tell your story. Every business has one believe it or not and therein starts your conversation. Markets as conversations and the next thing you know you’re chugging along the old cluetrain.
Questions to CEOs or questionable CEOs? Or Cfos for that matter.
Very good start off. Very good indeed.
I vowed never again to Liveblog after my last attempt.
Honestly, I’m the only one round here who has to listen avidly. Still, if what I’ve read and heard thus far (and it’s all been excellent) is anything to go by then I shan’t be needing any of these:
Eyestickers: How to look awake while taking a nap…
Like a lamb to the proverbial slaughter I’ve been roped in again; not because I have the touch-typing skills a dextrous ninja wordsmith (they’re more like those of a sun-baked walrus if truth be told), but because……well, just because.
UPDATE: Right, we’re finally connected and this is now turning into some kind of retroactive / retrospective liveblog. Just ask any questions about any of the sessions in the comments sections of any of the posts as and when you feel like it.
Paul Woodhouse will be making the trek down to Morgantown (I’ve been calling it Motown, but one of my Los Angeles friends asked me last night why I was going to Detroit after seeing my status update on facebook).
He’ll be live blogging the conference today to give folks that couldn’t make it – or are waiting to register for Martinsburg – a taste of what we’re discussing. You won’t get the slides, the free marketing book, a free review of your Web site, the opportunity to network with other Morgantown, WV area marketing professionals, to meet Jeff James or twitter with Skip Lineberg…but it should give you a glimpse of how you can be more effective in your own marketing efforts.
This is good news for everyone except Paul; he hates live blogging (with good reason – it’s hard!). Maybe he’ll post a picture of himself with a frowny face here to complement the post. It would complement his “oooh” picture from his live blog of the Southpointe, PA online marketing conference.
One of our two “rock star” speakers this Thursday in Morgantown is WVU Assistant Athletic Director Brad Howe. He took time out of his day…er night, that is, to answer some questions to give potential attendees an idea of what he’ll be speaking about. Just as in Charleston last week, attendees will get the chance to ask Brad questions as well. Go Mountaineers!
1. What has been the biggest change you’ve seen in how universities market and promote their sports programs since you started out at UConn?
The internet is biggest change. When I started at UConn in ‘93 the internet/email was in the very early stages (if we even had it all – I can’t remember ever using it at UConn in the beginning). Now, it is generally the first medium we think of when deciding how to best promote one of our games/events.
We still promote our events through traditional vehicles, but the internet is the one we think of first. It allows the most flexibility and the best opportunity to hit the most people during the course of a day.
2. How are you moving the WVU athletic department forward in terms of new methods of advertising, marketing, public relations, and measuring their effectiveness?
We are constantly looking at new ideas for our web site. Recently, we have started adding more video features to the site. We receive instant feedback with our web site via the traffic. We can see right away if something we did on there was well received. That is tougher with traditional television, radio or print advertising.
Continue reading ‘Brad Howe Interview: In Morgantown this Thursday’
Post from: Direct Online Marketing Blog
Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal
Alright,
Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences.
I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to take a deeper look at the Heather Bresch pr crisis from an academic standpoint. Careful readers should be able to learn several ways to combat their own bad press. 
For organizations with robust search engine reputation management and online pr crisis response needs, please contact us to discuss your options and develop a plan. We accept checks and all major credit cards and operators are standing by. Plus, call within the next 15 minutes and receive a free genuine ginsu link building plan.
You must understand two things:
1. You cannot bury your head in the sand. The conversation will happen. The question is: do you want to join it?
2. It is a million times easier to respond to pr crises with a proper plan in place before the dynamite goes boom.
Continue reading ‘Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal’
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