Author Archive for Paul Woodhouse

Liz Jazwiec, RN: Making the Best of Attending a Conference

As a professional speaker and author I am a frequent presenter at conferences and conventions. I find that most people do gain from the lectures, appreciate the opportunity to network, and enjoy getting away from the day to day workplace. But once those 2-3 days are over all of that disappears. So here are some tips I can share to make your next conference the best and have the benefits last.

Before the conference
Do your homework; go beyond scheduling your breakout sessions and making hotel reservations. Take a look at the agenda, if you are attending with another colleague; resist the urge to sign up for all the same things. Split up and get double benefit from the event.

Once you determine your schedule, dive into the details. Take a look at each session, review the objectives, and research the presenter. Write down two or three of your own objectives so that you get the most from the session.

And the last thing you should do before you get to the conference is take a look at the attendee list if available. Plan ahead of time who you would like to connect with and network. If possible send out emails ahead of time, just a simple note that might say, “Ellen I see you are attending the ACEP conference next month, I would love to connect with you”

At the conference
Stick with your plan! Attend the sessions, make your connections and see what else the event has to offer. Sometimes there is a book store, or poster presentations, and of course the exhibits. Don’t forget the sales exhibits, yes they are there to sell products, but they also come armed with valuable information. Take your time when going through the exhibit area.

When in each session, make an effort to write down just one thing that you will do upon returning to work. Take as many notes as you would like, but we all know what happens to those notes. Make a list of just one thing from each session and you have a much better chance of making changes that will matter.

Connect with the speakers, get their contact information. You may find that you want to share information from their session; if you do it is nice to have their contact information in the event you have any questions. Or you might want to be recommend a speaker to present for your organization.

After the conference
Take that list you made of the one thing you want to implement from each session and rank it by ease and benefit to apply. Then work on the list ONE at a time. Most people never accomplish anything new after returning from a conference, so if you do even 1 or 2 you will be ahead of the game.

Follow up with the connections you made. Hopefully you came back with a pocket full of business cards. Do this quickly, maybe even while you are on the plane. Write your emails before the commotion of your real job takes over. And if you act fast your contacts have a much better chance of remembering you. A note sent 2 months later will most definitely go unnoticed.

And finally, thank your boss in a written note or email. Your organization invested in you by sending you to the conference. Let your boss know that you appreciated the opportunity and sum up the benefits. Share those one or two ideas you are planning on implementing. Let your boss know the investment was worthwhile and you might just get an opportunity to attend another great conference.

Follow these simple tips when attending a conference and I believe you will find the benefits multiply!

Bio of Liz Jazwiec, RN

Liz Jazwiec RN

Liz Jazwiec, RN is a nationally renowned speaker, strategist and author. In 2010 her book, Eat THAT Cookie! How Workplace Positivity Pays Off..For Individuals, Teams and Organizations was chosen as a winner of the American Journal of Nursing Book of the Year award in the leadership and management category. She can be contacted at Liz@Lizjazz.com

SES Chicago 2008

Fancy a little trip up to SES Chicago next week? I know it’s a little short notice, but here’s the lowdown:

Now in its 10th year, the global SES Conference and Exposition Series educates tens of thousands of marketers each year, with a 98% satisfaction rate. SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more. We hope to see you there.

Event Overview:

  • Real-time actionable information you need to grow your business through search engine marketing
  • Ins-and-outs of search engine marketing from top search experts and the search engines themselves
  • A unique setting to network with fellow marketers and search engine industry professionals to discuss the trends in search engine marketing
  • Access to the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

What You Will Learn:

  • How search engines list web sites for free and through paid placements
  • How to get free “organic” traffic by building a site that pleases search engines and your visitors
  • How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
  • How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don’t

Oh, and Justin’s sending me off with a packed lunch as I’ve been invited to present a Tinbasher case study next Wednesday at the Blogging for Business session.

Martinsburg, WV Next Generation Marketing Event Cancelled

Unfortunately we’ve had to cancel the Martinsburg leg of the Next Generation Marketing tour.

For anybody already signed up, somebody will be in touch over the coming days about your refund.

We apologize for any inconvenience and ask you to keep your eyes peeled for any additional Next Generation Marketing dates in the future.

Next Gen Check-in

Right. Now we look round a few sites in order to pound them into the mud for their marketing folly. (Not overly follysome you’ll notice)

1.Rosenbaum

Question about video placement and click through rates – getting stuff noticed etc.

Call to action buttons. Put the video in a prominent position. Build in a way to gather testimonials. RSS Feed to news section. More choices for interaction

New Media 2.0 blogs and whatnot for the banking industry.

Well it’s regulated and staid. Dull and stuffy. MSN money – use tools/widgets and such.

Fairmont Federal

Show a younger demographic a bit more openess and visibility – especially a credit union. Alignment.

Public Sector Blogging.

People are going to complain no matter what. Political transparency people. These problems don’t go away but it’s also an avenue to plant more positive stuff and develop a more positive conversation. Rather than anonymous detractors tackle them head on. A valid point for all businesses and folks wanting to blog. Pull your head out of the sand. Don’t be an ostrich.

Goodwill advocacy ambassadors. Remember to be proactive. It doesn’t have to be a singular effort, the more the merrier.

Now if there’s one thing I’m taking from today, or has become apparent in this really good little end session, and it’s that the morning’s initial negative comments / general ambivalence to blogs and blogging seems to have been turned around. Not only do more people seem more accepting but the room seems to get it more than they did.

Perhaps I’m wrong and hopefully you’ll set me right.

So an exceptional job, gentlemen. It’s been an absolute pleasure from my point of view.

All your comments are gratefully received.

Building Loyalty and Advocacy: Skip Lineberg

Will it Blend

Check the videos.

We’re wanting raving loyal customers. Or loyal raving customers.

Would you refer us to someone else?

Net Promoter

Great little example of advocacy of Zappos.com from Jenny in the audience in her explanation of her Zappos usage – “Any shoe you would ever need.”

If you check their site you have have testimonials front and center. Let others toot your horn.

Good memory moment from Justin about a great thing Zappos did for a customer a while back. I’d forgotten about that one, but then again, I’ve forgotten what I had for lunch.

Seriously, read Seth Godin. If you don’t have a sublime realization of zen-like wowser-ness then I’m a numpty.

Get your free copy of Groundswell. (Although it’s a free for blog review copy.)

Right, where are we.

The whole general idea here is to not act like you give a crap but to actually give a crap and align in that kind of engagement with you and your customers. Yes, it’s something you have to do, but it’s something you honestly can’t fake. Or can’t fake honestly.

You can inspire them with going the extra yard like with the Zappos example above.

Linkedin

If you do happen to be an existing member of Linkedin or sign up for the service after the conference, feel free to mentioning it in the comments if you’d like to connect.

Beware the John McCain spam troll strategy.

Whatever the channel, you need to engage and communicate with your customers and develop a deep relationship. It’s fairly simple. Blogs are fabulous in the current Web landscape that is of the read/write variety, but if you feel more comfortable utilizing video or audio (podcasting) then go right ahead.

From a personal point of view I’ve always been a more avid writer than speaker. And I’ve always had a face for radio. Blogs are an easy choice from my pov . I’d also argue that because of additional benefits such as the search engine reach they’re more beneficial as a more rounded marketing strategy. Let a blog be your Web presence’s engine room.