Just a little background info – Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…
Anyway here’s the basic gist of the general gist:
- Social networking, wikis, twitter, and other forms of social media
- Search engines, online press releases, and ways to fuse online and traditional forms of marketing
Blogs: Somebody not interested in reading blogs – man it’s like a personal slap in the face…..I shall get to this at some point.
It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.
How many people write blogs…..stat attack. (will find)
Still amazes me about the low information threshold on RSS feeds and such.
Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.
SOCIAL MEDIA:
We’re at least fairly cogent on facebook mysapce and social networks.
PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.
Press releases as SEO.
A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.
Not as much on this as there should be and that’s my fault.
So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.
I’m supposed to know about this stuff!
BRAD HOWE….THE WVU CHAPPY. Q&A
Nice touch with the lounge lizard chairs.
WVU sports as particular products split between various sports and corporate sponsorships. The prawn butty brigade as Roy Keane may have said about certain Man Utd supporters….Nice oblique British sporting reference.
How to pitch to WVU:
A one stop shop regarding all media elements. Huge complaints regarding music played at half time during Basketball. The moral of the story being that you can’t please all of the people all of the time. Heavy into radio , built in network of 50 stations for advertising ….newspapers down…internet increasingly important.
How do those media channels work together
1. Best and worse part – best: constantly talking about WVU sports. There’s always a good conversaion. Can be a great conversation of a dire one dependent on obvious factors. Reactive to other media outlets. Ie radio.
2. All pieces cross pollinated via different platforms and relatively cheap. Use wom to float and idea and let it go. A fan day promoted via messageboards.
3. The stickier the story the less you have to work to get people interested.
Most difficult way to manage and measure the impact:
1. Maybe too much to keep up with what’s going on. Cross over of sporting seasons. V. difficult big challenge to promote increasingly important events. Internal clutter. How many sports can folks truly attend..brand dilution? Zero competition on the sports front.
2. Definition of competitive set suchas other leisure activities. Footie tickets vs Quiznos. GO to subway and sit in the bleachers….
Question from the audience
WVU hositng own messageboards?
NO. The message is out there and it’s addresses but they don’t respond directly. However, the media Trad actually monitors and they can tell when they’re gonna get a call. Rivals network……college sports. Extreme messageboard users as minor celebrities.
Struggle in WV catching up and converting online ticket sales.How to convince and convert?
Use of direct mail. Changing the force of habit. Someone over 38 years in the mail is hard to turn onto online e ticketing. Slight incremental changes. Still doing hard tickets via fedex. Student ticketing online printoffs similar to the airline e-ticket.
Derek and his crossover tickets…was a student when they switched tickets. Negative feedback. From first come first served to whoever whenever.
Just had to deal with criticism. Nobody likes change and some will never acclimatise. Just shove it people (in a nice paraphrased way, of course).
And first up for the morning is Jeff James who shall be delving / diving headlong into what all this new marketing stuff is all about. Here’s the brief overview of his overview:
- Today’s consumer conversation
- Today’s media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
Decline of trust – 50% of consumers regard price as more important than brand. Only 7% have trust in adverts/advertising
Disintermediation of media – saturation of Internet users aged under 44barring certain demos…the majority being in WV and Kentucky no doubt.
Broken Marketing Model:
Citibank 3000 media messages / adverts a day …..darn. And we’ll only take notice of 53 per day…..Panhandle cleaning and restoration springs to mind – only 4 of those 52 are remotely remembered.
WOM – buzz marketing…how do we find out about specific products etc. Here comes the influencers. Tv still dominating but WOM is the second most important method of finding products.
Good point how the internet has become the new polyfilla in terms of mistrust in marketing.
The power of the word of mouth or in other words – what is blabbed about the most online.
The Internet is the new Mr. Rodgers neighbourhood. Tis a global neighbourhood. Find those influencers. Influence those influence. Find Old Mr Jones who knows everything there is to know about lawn mower parts. Emotins more importion than functions. Exactly! People buy from people they like. No, really they do. Tell your story. Every business has one believe it or not and therein starts your conversation. Markets as conversations and the next thing you know you’re chugging along the old cluetrain.
Questions to CEOs or questionable CEOs? Or Cfos for that matter.
Very good start off. Very good indeed.
I vowed never again to Liveblog after my last attempt.
Honestly, I’m the only one round here who has to listen avidly. Still, if what I’ve read and heard thus far (and it’s all been excellent) is anything to go by then I shan’t be needing any of these:
Eyestickers: How to look awake while taking a nap…
Like a lamb to the proverbial slaughter I’ve been roped in again; not because I have the touch-typing skills a dextrous ninja wordsmith (they’re more like those of a sun-baked walrus if truth be told), but because……well, just because.
UPDATE: Right, we’re finally connected and this is now turning into some kind of retroactive / retrospective liveblog. Just ask any questions about any of the sessions in the comments sections of any of the posts as and when you feel like it.
Read the glowing testimonials of attendees so far.
Two down and two to go. First up of the remaining Next Generation Marketing Conference series that have so far received some rave reviews from those who attended the Charleston, WV and Huntington, WV events last week, is the Morgantown event this Thursday. That’s the 22nd of May.
The Executive Workshop should roughly follow the same agenda as the first two events.
Besides the main speakers and organizers of the event, Skip, Justin and Jeff, we’ll have the return Brad Howe (who enjoyed speaking at the first two so much he wants to do it again) and another member of the Snowshoe team to add their marketing wisdom to proceedings.
So, with the guest speakers really enjoying themselves and the crowds thus far having a whale of a time, you’d be advised to sign up now if you want to attend the Morgantown Next Generation Marketing Event this coming Thursday.
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