Post from: Direct Online Marketing Blog
Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal
Alright,
Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences.
I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to take a deeper look at the Heather Bresch pr crisis from an academic standpoint. Careful readers should be able to learn several ways to combat their own bad press. 
For organizations with robust search engine reputation management and online pr crisis response needs, please contact us to discuss your options and develop a plan. We accept checks and all major credit cards and operators are standing by. Plus, call within the next 15 minutes and receive a free genuine ginsu link building plan.
You must understand two things:
1. You cannot bury your head in the sand. The conversation will happen. The question is: do you want to join it?
2. It is a million times easier to respond to pr crises with a proper plan in place before the dynamite goes boom.
Continue reading ‘Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal’
All attendees to our conference series throughout West Virginia will receive follow up emails with various information. (Huntington, you’ll get one shortly confirming with best selling marketing book you’d like to receive).
In these emails, you will receive ways to get in touch with the speakers in case you had any specific questions you didn’t want to address in a public setting or thought of afterwards. In the meantime, please feel free to learn more about us and join our LinkedIn networks:
We look forward to continuing our discussions with you and again thank you for all your attention, contributions, support, and feedback.
Wow – what another great day and awesome crowd in Charleston. Thank you to everyone who came out. Jeff, Skip, and I kept saying how much everyone’s interaction added to the overall experience. You learned more because of it, and frankly, so did we.
As promised, here is a link to the emotional archetypes slides Jeff had in his Sticky Stories presentation yesterday: Emotional Archetypes. The second slide was not included in the Huntington presentation, so you folks (thanks for all your suggestions, M.E.!) will want to check this out, too.
Jeff, in one of his common strokes of genius (dang your brilliance, Jeff James!) added in logos to show you examples of where well known brands fit in along the emotional archetype spectrum: Outlaw (Harley Davidson), Explorer (Land Rover), Regular Guy / Gal (Miller Lite), and so on.
So now we ask you – what archetype do other companies represent?
To our Huntington attendees:
Thank you sincerely for being so active yesterday! You guys were great and made the whole experience better for everyone with your thoughtful questions and professional experiences. I’m sorry this post didn’t get out sooner, but I had some internet issues last night.
As I promised, here is a link to the RSS video. Very well done – if you don’t have a great understanding of RSS feeds, this should clear everything up in 3 minutes: RSS in Plain English.
If you have any questions that you thought of afterwards, please feel free to get in touch with Skip, Jeff, or me.
Post from: Direct Online Marketing Blog
Update – WVU President Mike Garrison Emails Employees
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement – and using email to do it! although nothing further on his blog so far – I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
Continue reading ‘Update – WVU President Mike Garrison Emails Employees’
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