All attendees to our conference series throughout West Virginia will receive follow up emails with various information. (Huntington, you’ll get one shortly confirming with best selling marketing book you’d like to receive).
In these emails, you will receive ways to get in touch with the speakers in case you had any specific questions you didn’t want to address in a public setting or thought of afterwards. In the meantime, please feel free to learn more about us and join our LinkedIn networks:
We look forward to continuing our discussions with you and again thank you for all your attention, contributions, support, and feedback.
Wow – what another great day and awesome crowd in Charleston. Thank you to everyone who came out. Jeff, Skip, and I kept saying how much everyone’s interaction added to the overall experience. You learned more because of it, and frankly, so did we.
As promised, here is a link to the emotional archetypes slides Jeff had in his Sticky Stories presentation yesterday: Emotional Archetypes. The second slide was not included in the Huntington presentation, so you folks (thanks for all your suggestions, M.E.!) will want to check this out, too.
Jeff, in one of his common strokes of genius (dang your brilliance, Jeff James!) added in logos to show you examples of where well known brands fit in along the emotional archetype spectrum: Outlaw (Harley Davidson), Explorer (Land Rover), Regular Guy / Gal (Miller Lite), and so on.
So now we ask you – what archetype do other companies represent?
To our Huntington attendees:
Thank you sincerely for being so active yesterday! You guys were great and made the whole experience better for everyone with your thoughtful questions and professional experiences. I’m sorry this post didn’t get out sooner, but I had some internet issues last night.
As I promised, here is a link to the RSS video. Very well done – if you don’t have a great understanding of RSS feeds, this should clear everything up in 3 minutes: RSS in Plain English.
If you have any questions that you thought of afterwards, please feel free to get in touch with Skip, Jeff, or me.
Post from: Direct Online Marketing Blog
Update – WVU President Mike Garrison Emails Employees
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement – and using email to do it! although nothing further on his blog so far – I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
Continue reading ‘Update – WVU President Mike Garrison Emails Employees’
Post from: Direct Online Marketing Blog
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject – if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right – how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Continue reading ‘Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition’
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