Today was Tax Day in America. If you used Quicken, TurboTax or QuickBooks to help prepare your tax filing, you were not alone. You were joined by millions of Americans who use software created and produced by Inuit Corp. And you can thank the guy in the photo at the left.
Intuit’s President and CEO is West Virginia native, Brad Smith. He has graciously agreed to come and serve as the keynote speaker for the Charleston Area Alliance’s Annual Celebration on May 6th. This is a tremendous opportunity for us to hear from one of the nation’s technology leaders. We are so fortunate to have Brad coming to this great event, and I hope you will join me in attending and learning how Brad’s West Virginia roots have shaped his leadership style.
When it comes to leadership, Brad Smith is a highly accomplished and successful leader. Upon joining Intuit, he had a meteoric and battle-tested rise to the top. Serving in each of the company’s five business units over an intensive, five-year period, Brad became known as the leader within Intuit who could “sell” change to the employees. As many of you know, there are not many challenges tougher than getting several hundred employees to embrace and accept new programs, new ways of doing thing or new ideas. He did it, establishing himself as a true leader and change agent.
It never ceases to amaze me how many corporate leaders come from West Virginia! Brad Smith is a native of Kenova, West Virginia. After attending Marshall University, Brad went on to graduate studies at Aquinas College in Michigan. His prior corporate experience includes Pepsi, ADP and Advo. Brad’s full bio is here.
Please register now to attend. Don’t miss this tremendous learning opportunity!
Cross-posted from the Maple Creative Marketing Genius Blog
Cross-posted from the Maple Creative Marketing Genius Blog
Friend, blogger and marketing genius, Tom Pick of Web Market Central posted this interesting commentary recently. (Perhaps I found it interesting because he cited our firm. Thanks for the compliment, Tom!)
Tom’s thesis is that smaller marketing consulting firms, like ours, are exploring and implementing social media tools (such as this blog), while larger traditional agencies are still relying upon traditional tactics like advertising and PR.
While this is true and we are, indeed, exploring and learning about new ways to communicate and promote, we have not completely abandoned traditional media. Our soapbox philosophy and credo remains: success lies in creating aligned layers of strategic marketing tactics. The Web, blogs, Facebook and Twitter are new, promising (and exciting) channels–not the answer. In fact, we hold as truth the belief that there is no such thing as the answer. Each client is different; each situation with corresponding objectives and audience targets is unique.
Part of the beauty of Web 2.0 and social networking is the relationship aspect. I have not met Tom Pick (in person). Yet, we are working together to share ideas and to promote the best of what the other is doing. And once you jump onboard with social media and embrace the concept, you will meet dozens of allies. I certainly have, and I consider it a true blessing.
Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille, on April 25, from 7:30-8:30 a.m. The focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications. We’ll consider the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations. We are also utilizing Zoomerang to poll our audience in advance of the presentation to assess their familiarity, needs and expectations.
Pre-registration at http://www.score.org/ is appreciated. The event is sponsored by The State Journal, SCORE, and the West Virginia Small Business Development Center.
Add questions and comments here or at aBetterWestVirginia to get the conversation started early.
Today was Tax Day in America. If you used Quicken, TurboTax or QuickBooks to help prepare your tax filing, you were not alone. You were joined by millions of Americans who use software created and produced by Inuit Corp. And you can thank the guy in the photo at the left.
Recent Comments