Archive for the 'Business Blogging' Category Page 2 of 5



Engagement and Dialogue: Justin Seibert

One way conversation is that old creaky dinosaur most beloved of the old creaky media.

Nice. Charlie Brown’s teacher as the zoned out messenger. Good impression with hand gestures to boot.

Justin’s flagpole - the story will happen and will you join the conversation.

The conversation is uncontrollable. It’s the old Oscar Wilde quote about the only thing worse than being talked about is not being talked about.

Twitter.

Two chances to make a first impression - when you first meet and when you first screw up. A Huntington attendee took the idea and threw it round his bank as a mission statement type thingy.

So how does one maintain one’s online reputation.

Half of all purchases are made with online customer reviews. Negative and positive.

Search Providian

Really. As if a Boy’s Gone Wild video starring Justin would’ve sold any copies whatsoever. Now I’ve got a terrible mental image.

46% of all employees have talked about their workplace online.

Google Health Service

Truly universal healthcare provision.

Ebayink.com

How on earth do you win a severed finger in a bet?

All businesses have advocates. Embrace them and cajole them. Take them skiing like Brad does on a regular basis.

THREE THINGS TO DO TONIGHT

google.com/alerts

Techrigy

Start building a Web presence - even if it isn’t a site per se, start building a rapport online. You can use one of the above services to find out where your brand is being mentioned.

Set up a paid search accounts - only half an hour on Google and Yahoo with your brand and business name results. If and when it happens it’s set up so you can adjust whatever it is that has occurred as a modifier.

“Google are awful! Absolutely awful!” - Justin Seibert, President, Direct Online Marketing.

Man, this isn’t half a test of my flabby touch-typing skills. Then again, it doesn’t take much.

Justin Seibert: Web 2.0 Tools

Justin Seibert - President of Direct Online Marketing

Just a little background info - Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.

Smoke-up-backside-o-meter
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…

Anyway here’s the basic gist of the general gist:

  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing

Blogs: Somebody not interested in reading blogs - man it’s like a personal slap in the face…..I shall get to this at some point.

It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.

How many people write blogs…..stat attack. (will find)

Still amazes me about the low information threshold on RSS feeds and such.

Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.

SOCIAL MEDIA:

We’re at least fairly cogent on facebook mysapce and social networks.

PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.

Press releases as SEO.

A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.

Not as much on this as there should be and that’s my fault.

So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.

I’m supposed to know about this stuff!

Morgantown Live Blog

Paul Woodhouse will be making the trek down to Morgantown (I’ve been calling it Motown, but one of my Los Angeles friends asked me last night why I was going to Detroit after seeing my status update on facebook).

He’ll be live blogging the conference today to give folks that couldn’t make it - or are waiting to register for Martinsburg - a taste of what we’re discussing.  You won’t get the slides, the free marketing book, a free review of your Web site, the opportunity to network with other Morgantown, WV area marketing professionals, to meet Jeff James or twitter with Skip Lineberg…but it should give you a glimpse of how you can be more effective in your own marketing efforts.

This is good news for everyone except Paul; he hates live blogging (with good reason - it’s hard!).  Maybe he’ll post a picture of himself with a frowny face here to complement the post.  It would complement his “oooh” picture from his live blog of the Southpointe, PA online marketing conference.

Brad Howe Interview: In Morgantown this Thursday

Brad Howe, Assistant Athletic Director, WVUOne of our two “rock star” speakers this Thursday in Morgantown is WVU Assistant Athletic Director Brad Howe.   He took time out of his day…er night, that is, to answer some questions to give potential attendees an idea of what he’ll be speaking about.  Just as in Charleston last week, attendees will get the chance to ask Brad questions as well.  Go Mountaineers!

1. What has been the biggest change you’ve seen in how universities market and promote their sports programs since you started out at UConn?

The internet is biggest change. When I started at UConn in ‘93 the internet/email was in the very early stages (if we even had it all - I can’t remember ever using it at UConn in the beginning). Now, it is generally the first medium we think of when deciding how to best promote one of our games/events.

We still promote our events through traditional vehicles, but the internet is the one we think of first. It allows the most flexibility and the best opportunity to hit the most people during the course of a day.

2. How are you moving the WVU athletic department forward in terms of new methods of advertising, marketing, public relations, and measuring their effectiveness?

We are constantly looking at new ideas for our web site. Recently, we have started adding more video features to the site. We receive instant feedback with our web site via the traffic. We can see right away if something we did on there was well received. That is tougher with traditional television, radio or print advertising.
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Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal

Post from: Direct Online Marketing Blog

Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal

Alright,

Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences.

I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to take a deeper look at the Heather Bresch pr crisis from an academic standpoint. Careful readers should be able to learn several ways to combat their own bad press. boom goes the dynamite

For organizations with robust search engine reputation management and online pr crisis response needs, please contact us to discuss your options and develop a plan. We accept checks and all major credit cards and operators are standing by. Plus, call within the next 15 minutes and receive a free genuine ginsu link building plan.

You must understand two things:

1. You cannot bury your head in the sand. The conversation will happen. The question is: do you want to join it?

2. It is a million times easier to respond to pr crises with a proper plan in place before the dynamite goes boom.

Continue reading ‘Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal’