Post from: Direct Online Marketing Blog
Update – WVU President Mike Garrison Emails Employees
In the last post, I talked about ways to respond to a pr crisis. In fairness that he is responding to the crisis with a statement – and using email to do it! although nothing further on his blog so far – I wanted to post an email WVU President Mike Garrison just forwarded to WVU employees (MOUNTAINEER E-NEWS). Full text follows:
Continue reading ‘Update – WVU President Mike Garrison Emails Employees’
Post from: Direct Online Marketing Blog
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject – if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right – how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Continue reading ‘Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition’
Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille, on April 25, from 7:30-8:30 a.m. The focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications. We’ll consider the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations. We are also utilizing Zoomerang to poll our audience in advance of the presentation to assess their familiarity, needs and expectations.
Pre-registration at http://www.score.org/ is appreciated. The event is sponsored by The State Journal, SCORE, and the West Virginia Small Business Development Center.
Add questions and comments here or at aBetterWestVirginia to get the conversation started early.
For those readers that attended Online Marketing: Innovations that Work outside of Pittsburgh (I would say Pittsburgh, PA, but apparently it’s not necessarily to mention Pennsylvania because of the “h”) last fall, you will remember Jose Mallabo from eBay Inc. presenting about online pr.
Since that time, I’ve had a lot of interesting conversations with Jose about the steps eBay is taking to join the conversation. Earlier this week, I even had the opportunity to visit Jose on eBay’s main campus (you know a company is large when it has any campus, let alone multiple ones). During that time, I was able to meet Richard Brewer-Hay and get a sneak peek at eBay’s new corporate blog: eBayInk. Pretty good stuff. I was talking with Paul yesterday and said they seemed to have hit everything I think we would have recommended (except for the fact that I can’t seem to easily pull the logo – sorry, but I’m way too tired to open up photoshop).
Continue reading ‘eBay Ink Blog: An Exercise in Joining the Conversation’
Post from: Direct Online Marketing Blog
Alright – time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.
For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”
Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor.
Continue reading ‘West Virginia Cities See Marketing Conference Series’
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