Archive for the 'Conference News' Category Page 2 of 7



Morgantown Live Blog

Paul Woodhouse will be making the trek down to Morgantown (I’ve been calling it Motown, but one of my Los Angeles friends asked me last night why I was going to Detroit after seeing my status update on facebook).

He’ll be live blogging the conference today to give folks that couldn’t make it – or are waiting to register for Martinsburg – a taste of what we’re discussing.  You won’t get the slides, the free marketing book, a free review of your Web site, the opportunity to network with other Morgantown, WV area marketing professionals, to meet Jeff James or twitter with Skip Lineberg…but it should give you a glimpse of how you can be more effective in your own marketing efforts.

This is good news for everyone except Paul; he hates live blogging (with good reason – it’s hard!).  Maybe he’ll post a picture of himself with a frowny face here to complement the post.  It would complement his “oooh” picture from his live blog of the Southpointe, PA online marketing conference.

Brad Howe Interview: In Morgantown this Thursday

Brad Howe, Assistant Athletic Director, WVUOne of our two “rock star” speakers this Thursday in Morgantown is WVU Assistant Athletic Director Brad Howe.   He took time out of his day…er night, that is, to answer some questions to give potential attendees an idea of what he’ll be speaking about.  Just as in Charleston last week, attendees will get the chance to ask Brad questions as well.  Go Mountaineers!

1. What has been the biggest change you’ve seen in how universities market and promote their sports programs since you started out at UConn?

The internet is biggest change. When I started at UConn in ‘93 the internet/email was in the very early stages (if we even had it all – I can’t remember ever using it at UConn in the beginning). Now, it is generally the first medium we think of when deciding how to best promote one of our games/events.

We still promote our events through traditional vehicles, but the internet is the one we think of first. It allows the most flexibility and the best opportunity to hit the most people during the course of a day.

2. How are you moving the WVU athletic department forward in terms of new methods of advertising, marketing, public relations, and measuring their effectiveness?

We are constantly looking at new ideas for our web site. Recently, we have started adding more video features to the site. We receive instant feedback with our web site via the traffic. We can see right away if something we did on there was well received. That is tougher with traditional television, radio or print advertising.
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Morgantown, WV Next Generation Marketing Event 05/22/2008

Next Generation Marketing Conference Testimonials
Read the glowing testimonials of attendees so far.

Two down and two to go. First up of the remaining Next Generation Marketing Conference series that have so far received some rave reviews from those who attended the Charleston, WV and Huntington, WV events last week, is the Morgantown event this Thursday. That’s the 22nd of May.

The Executive Workshop should roughly follow the same agenda as the first two events.

Besides the main speakers and organizers of the event, Skip, Justin and Jeff, we’ll have the return Brad Howe (who enjoyed speaking at the first two so much he wants to do it again) and another member of the Snowshoe team to add their marketing wisdom to proceedings.

So, with the guest speakers really enjoying themselves and the crowds thus far having a whale of a time, you’d be advised to sign up now if you want to attend the Morgantown Next Generation Marketing Event this coming Thursday.

Three Marketing Guys

  • Search No Evil
  • Inspire No Evil
  • Speak No Myths of Evil

Pictured above (left to right): Justin Seibert – President, Direct Online Marketing, Wheeling, West Virginia; Skip Lineberg – Chief Creative Officer, Maple Creative, Charleston, West Virginia; and Jeff James – CEO, Mythology, Charleston, West Virginia.

Photo courtesy of Jason Keeling, photographed at Next Generation Marketing, Huntington, W.Va. May 13, 2008.

Practicing What We Preach: LinkedIn Social Networking

All attendees to our conference series throughout West Virginia will receive follow up emails with various information. (Huntington, you’ll get one shortly confirming with best selling marketing book you’d like to receive).

LinkedInIn these emails, you will receive ways to get in touch with the speakers in case you had any specific questions you didn’t want to address in a public setting or thought of afterwards. In the meantime, please feel free to learn more about us and join our LinkedIn networks:

We look forward to continuing our discussions with you and again thank you for all your attention, contributions, support, and feedback.