Wow – what another great day and awesome crowd in Charleston. Thank you to everyone who came out. Jeff, Skip, and I kept saying how much everyone’s interaction added to the overall experience. You learned more because of it, and frankly, so did we.
As promised, here is a link to the emotional archetypes slides Jeff had in his Sticky Stories presentation yesterday: Emotional Archetypes. The second slide was not included in the Huntington presentation, so you folks (thanks for all your suggestions, M.E.!) will want to check this out, too.
Jeff, in one of his common strokes of genius (dang your brilliance, Jeff James!) added in logos to show you examples of where well known brands fit in along the emotional archetype spectrum: Outlaw (Harley Davidson), Explorer (Land Rover), Regular Guy / Gal (Miller Lite), and so on.
So now we ask you – what archetype do other companies represent?
CAMC Chief Marketing Officer Elizabeth Pellegrin was our lunchtime marketing Rock Star. She spoke to the sold-out crowd at Next Generation Marketing in Charleston about a day in the life of a CMO and the high-level view of the fit for new marketing in the overall marketing mix. http://MarketingGenius.blogspot.com
To our Huntington attendees:
Thank you sincerely for being so active yesterday! You guys were great and made the whole experience better for everyone with your thoughtful questions and professional experiences. I’m sorry this post didn’t get out sooner, but I had some internet issues last night.
As I promised, here is a link to the RSS video. Very well done – if you don’t have a great understanding of RSS feeds, this should clear everything up in 3 minutes: RSS in Plain English.
If you have any questions that you thought of afterwards, please feel free to get in touch with Skip, Jeff, or me.
Just in case you needed reminding, you haven’t got too much time to sign up for the Huntington or Charleston legs of the Next Generation Marketing tour next week on the 13th and 14th respectively. You can check out the itinerary for the day here.
So, if you’ve been meaning to sign up and haven’t quite got round to it, now’s the time to either register or give us a call on 877.858.0982 and book your spot.
We’re sorry to announce that the Wheeling leg of the Next Generation Marketing tour has been canceled due to unforeseen circumstances.
Anybody from the Northern Panhandle and surrounding areas may be interested in attending the Morgantown seminar on May 22nd.
You can register here for the Morgantown event.
*Please note that it is only the Wheeling event that has been canceled. All other events in Morgantown, Huntingdon, Charleston and Martinsburg are unaffected.
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