If you’ve been following this blog for awhile, you know that it hasn’t been updated in awhile. Please accept my apologies. The three of us have been pretty swamped since our spring conference dates around West Virginia. We hope to have some announcements on new dates in the next month or so and we’ll update here first.
In the meantime, I wanted to give you an update on 2 items:
1. For a time being we pulled posts from each of the travelling speakers from Next Generation Marketing. We are no longer doing this, but still encourage you to check out each one individually:
2. You’ll note I didn’t link to Skip’s blog. We didn’t have a falling out - I still want to give him a great big bear hug every time I see him. His blog - Marketing Genius - got hacked. Really tough situation. As soon as the situation gets resolved, I’ll provide an update.
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Paul Woodhouse will be making the trek down to Morgantown (I’ve been calling it Motown, but one of my Los Angeles friends asked me last night why I was going to Detroit after seeing my status update on facebook).
He’ll be live blogging the conference today to give folks that couldn’t make it - or are waiting to register for Martinsburg - a taste of what we’re discussing. You won’t get the slides, the free marketing book, a free review of your Web site, the opportunity to network with other Morgantown, WV area marketing professionals, to meet Jeff James or twitter with Skip Lineberg…but it should give you a glimpse of how you can be more effective in your own marketing efforts.
This is good news for everyone except Paul; he hates live blogging (with good reason - it’s hard!). Maybe he’ll post a picture of himself with a frowny face here to complement the post. It would complement his “oooh” picture from his live blog of the Southpointe, PA online marketing conference.
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I found this quote of the day over at Media Influencer in relation to Google’s Sicko to-do:
Blogs let you communicate directly with your audience. Of course, we’re too busy building product to communicate with our audience so let’s hire a marketer to do it for us. And when inexperienced marketers get a blog, they all blog the same way. Their voice is as authentic as a Twinkie is organic…. [Their] ire should have been directed at whoever gave the keys to the blog to someone whose authentic voice reads like a Newsweek health supplement advertorial.
So, to recap, the recipe for a disaster is easy: hire marketers with no authentic voice, ask them to pimp offal, and when they’re busted for it make them force out an apology in which they blame it on their authentic voice. You too can make the front page of TechMeme for two days running with three easy steps, though you might get wet sleeves fishing your career prospects out of the toilet when you’re done. You’re welcome!
Now this isn’t just a killer quote but a serial killer quote from an article that is truly worthy of your attention if you’re in the game of setting up blogs for clients or even setting up a blog for your own business.
Think on.
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