Archive for the 'Social Media' Category

Social Media Business Forum Wrap-Up

Published by
Justin Seibert
at April 4, 2011 in Conference News, Conferences, Social Media, Speakers and online reputation management. 0 Comments

In case you missed it, the State Journal’s Social Media Business Forum was held this past Friday, April 1st, 2011 at the University of Charleston.  Their panel featured two Next Generation Marketing alum – Justin Seibert and Jeff James – plus Emily Bennington and Bob Coffield.  In addition, the opening intro into social media was delivered by Julie Hewett.

The attendees – mainly from all over West Virginia (yay for the great support from the Panhandles!), but also from Ohio and Kentucky – were able to ask questions pertaining to their own social media efforts both planned and in effect.  A huge thank you to the State Journal for putting on the event and everyone that came out.

Seibert then headed off to Columbus, OH the next day to present How to Protect Your Online Reputation at the Digital Media in a Social World conference. If you’re updating your Where’s Waldo maps for Seibert at home, that would mark four separate universities in the last month:

  • West Virginia University
  • The Ohio State University
  • West Liberty University
  • University of Charleston

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Social Media Business Forum Coming to Charleston, WV Apr. 1

Published by
Justin Seibert
at January 10, 2011 in Conference News, Conferences, Social Media and Speakers. 0 Comments

For those of you who have inquired about future Next Generation Marketing events – and those simply interested in learning more about using social media for business – we wanted to let you  know about an event the State Journal is putting on April 1, 2011 in Charleston, WV.

This social media business forum features two speakers from our last series: Jeff James of Mythology Marketing and Justin Seibert of Direct Online Marketing. Jeff and Justin will sit on two panel discussions with a couple other great homegrown speakers, Emily Bennington of Dixon Hughes and Bob Coffield of Flaherty, Sensabaugh & Bonasso. Other speakers include Karen Saxe of netSpray, Julie Hewett of JulNet, and Kevin Nelson of Huddleston Bolen.

We’ll add another post when we receive registration information.  In the meantime, if you have any questions, keep a lookout for more information from the State Journal, either online or in print.  Hope you can join us!

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Mallabo.net: Your Source for All Things Jose Mallabo

Published by
Justin Seibert
at December 6, 2010 in Social Media and Speakers. 0 Comments

Hey everyone – sorry we’ve left this blog go dormant for so long as we’ve been in the process of figuring out how we want to handle it (note – haven’t decided yet).  In the meantime, one of the speakers from our Pittsburgh conference in 2007 – Jose Mallabo – has a new blog, so we wanted to pass it along.

Mallabo.net offers a look at issues pertaining to social commerce from someone who’s been deeply involved in it from his time at eBay, LinkedIn, and GSI Commerce.  So to read more about what Jose’s been up to – especially if you’re interested in using social media to increase your site’s ecommerce sales, take a look!

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Jeff James: Understanding and Prioritizing your Audience

Published by
Paul Woodhouse
at May 22, 2008 in Live Blogging, Online Public Relations and Social Media. 0 Comments

It really does help if you actually take notice of the agenda for the day. Jeff’s back on about influencing the influencers.

Developing relationships in marketing in an eHarmony stylee – the 29 degrees of ultimate connections. Is eHarmony that one with all those smug self-satisfied types wittering inane anecdotes about what they did after they met. Whoops….we’re onto something else.

Prioritizing Customers – in no particular order:

revenue – potential
revenue – historic
repeat revenue
profitability
lifetime value
relationship
influence on others
noise.

Let’s concentrate on the influencers. By the way, I might as well plug The New Influencers by Paul Gillin as some follow up reading.

What kind of weird term is pyschographic targeting? Is it one step removed from pyschopathic targeting? Sounds like facebook and Beacon.

Google Books preview of The Tipping Point

Mavens – connectors – salesmen.

Influencing influencers isn’t quite the same as trying to suck up to the cool kids at school. However, it’s key to find those people who personify and embody the exact values and demographic of your target market. If you can excite the people who may be purchasing your products or services then you can or should be able to excite the influencers.

Is it the same as John McCain and his his family bbqs for journalists?

It certainly isn’t the same as the John McCain campaign trying to spam / troll / influence other political blogs by sending out his online minions to comment on related posts and receive points for posting what they’ve posted back on his site.

I’m not having a go at Mr. McCain, just at a really dumb tactic.

Lunch time, my good fellows.

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Justin Seibert: Web 2.0 Tools

Published by
Paul Woodhouse
at May 22, 2008 in Business Blogging, Live Blogging, Social Media and Web 2.0. 0 Comments

Justin Seibert - President of Direct Online Marketing

Just a little background info – Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.

Smoke-up-backside-o-meter
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…

Anyway here’s the basic gist of the general gist:

  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing

Blogs: Somebody not interested in reading blogs – man it’s like a personal slap in the face…..I shall get to this at some point.

It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.

How many people write blogs…..stat attack. (will find)

Still amazes me about the low information threshold on RSS feeds and such.

Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.

SOCIAL MEDIA:

We’re at least fairly cogent on facebook mysapce and social networks.

PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.

Press releases as SEO.

A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.

Not as much on this as there should be and that’s my fault.

So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.

I’m supposed to know about this stuff!

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