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Using a Web 2.0 Tool to Prepare a Web 2.0 Seminar

Published by
Skip Lineberg
at April 24, 2008 in Social Media and Web 2.0. 0 Comments

Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille tomorrow morning. That’s Friday, April 25, from 7:30-8:30 a.m. We surely hope to see you there!

Our focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications.

We’ll be discussing the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations.

In a bit of an unconventional twist, we utilized a Web 2.0 tool, a Zoomerang survey application, to poll our audience in advance of the presentation to assess their familiarity, needs and expectations. Here’s what we learned:

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Influencers and User Generated Content

Published by
Jeff James
at April 19, 2008 in Social Media. 0 Comments

Within our “Priority” planning pillar, we here at Mythology think a lot in terms of how to profile and reach the elusive “influencer” in a given marketing scenario. The theory being that if you can isolate the few who influence the others, your marketing can become more targeted and generate better ROI by using narrowcasting vs. broadcasting programs.

This is easier said than done and one of the reasons that mass media isn’t going to go away completely. In order to form a relationship with a consumer, they have to be aware of you. If they aren’t aware of you, it’s still very tempting to try and force them to hear about you through interruptive marketing tactics (ie, old school).

One of the interesting developments in identifying who influencers really are and what their power is comes from the study of user generated content (UGC) on social networks. Again, the theory is that people who tend to have the expertise and desire to influence others tend to be folks who take the time to write a blog, post on a message board, or upload a video. They have an inherent desire to connect with others through these mechanisms, while others are more consumers of that influence.

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Do Agencies Get Social Media?

Published by
Skip Lineberg
at April 7, 2008 in Social Media. 0 Comments

Cross-posted from the Maple Creative Marketing Genius Blog

Friend, blogger and marketing genius, Tom Pick of Web Market Central posted this interesting commentary recently. (Perhaps I found it interesting because he cited our firm. Thanks for the compliment, Tom!)

Tom’s thesis is that smaller marketing consulting firms, like ours, are exploring and implementing social media tools (such as this blog), while larger traditional agencies are still relying upon traditional tactics like advertising and PR.

While this is true and we are, indeed, exploring and learning about new ways to communicate and promote, we have not completely abandoned traditional media. Our soapbox philosophy and credo remains: success lies in creating aligned layers of strategic marketing tactics. The Web, blogs, Facebook and Twitter are new, promising (and exciting) channels–not the answer. In fact, we hold as truth the belief that there is no such thing as the answer. Each client is different; each situation with corresponding objectives and audience targets is unique.

Part of the beauty of Web 2.0 and social networking is the relationship aspect. I have not met Tom Pick (in person). Yet, we are working together to share ideas and to promote the best of what the other is doing. And once you jump onboard with social media and embrace the concept, you will meet dozens of allies. I certainly have, and I consider it a true blessing.

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West Virginia’s Business Potential in a Web 2.0 World

Published by
Skip Lineberg
at April 3, 2008 in Business Blogging, Social Media and Web 2.0. 0 Comments

Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille, on April 25, from 7:30-8:30 a.m. The focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications. We’ll consider the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations. We are also utilizing Zoomerang to poll our audience in advance of the presentation to assess their familiarity, needs and expectations.

Pre-registration at http://www.score.org/ is appreciated. The event is sponsored by The State Journal, SCORE, and the West Virginia Small Business Development Center.

Add questions and comments here or at aBetterWestVirginia to get the conversation started early.

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West Virginia Cities See Marketing Conference Series

Published by
Justin Seibert
at April 2, 2008 in Business Blogging, Conference News and Social Media. 0 Comments

Post from: Direct Online Marketing Blog

Marketing Series Coming to a (WV) City Near You

Alright – time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.

For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”

Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor.

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