Archive for the 'Web 2.0' Category

Open Source Marketing and Product Innovation

Published by
Jeff James
at June 4, 2008 in Web 2.0. 1 Comment

You’ve heard of open-source software in which "volunteer" programmers around the world collaborate on a piece of software code and release it to the community free. The "open source" model is also influencing other industries from bio-tech to marketing and product innovation. It’s sort of a "Wisdom of Crowds " approach to business.

Consider for a moment how most advertising or marketing campaigns get developed. A marketing decision-maker in a firm has a goal to increase revenue. Using all her best training, she (if she’s one of the better marketers…how many campaigns get launched without any research or feedback?) holds a few focus groups, interviews salespeople, and consults with market data to develop the message, the reach plan, the "offer", etc. She most likely works with an agency to build the creative and launch.

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Justin Seibert: Web 2.0 Tools

Published by
Paul Woodhouse
at May 22, 2008 in Business Blogging, Live Blogging, Social Media and Web 2.0. 0 Comments

Justin Seibert - President of Direct Online Marketing

Just a little background info – Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.

Smoke-up-backside-o-meter
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…

Anyway here’s the basic gist of the general gist:

  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing

Blogs: Somebody not interested in reading blogs – man it’s like a personal slap in the face…..I shall get to this at some point.

It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.

How many people write blogs…..stat attack. (will find)

Still amazes me about the low information threshold on RSS feeds and such.

Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.

SOCIAL MEDIA:

We’re at least fairly cogent on facebook mysapce and social networks.

PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.

Press releases as SEO.

A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.

Not as much on this as there should be and that’s my fault.

So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.

I’m supposed to know about this stuff!

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Brad Howe Interview: In Morgantown this Thursday

Published by
Justin Seibert
at May 19, 2008 in Business Blogging, Conference News, Conferences, Coordinating Marketing Efforts, Internet, Online Public Relations, Social Media, Speakers and Web 2.0. 0 Comments

Brad Howe, Assistant Athletic Director, WVUOne of our two “rock star” speakers this Thursday in Morgantown is WVU Assistant Athletic Director Brad Howe.   He took time out of his day…er night, that is, to answer some questions to give potential attendees an idea of what he’ll be speaking about.  Just as in Charleston last week, attendees will get the chance to ask Brad questions as well.  Go Mountaineers!

1. What has been the biggest change you’ve seen in how universities market and promote their sports programs since you started out at UConn?

The internet is biggest change. When I started at UConn in ‘93 the internet/email was in the very early stages (if we even had it all – I can’t remember ever using it at UConn in the beginning). Now, it is generally the first medium we think of when deciding how to best promote one of our games/events.

We still promote our events through traditional vehicles, but the internet is the one we think of first. It allows the most flexibility and the best opportunity to hit the most people during the course of a day.

2. How are you moving the WVU athletic department forward in terms of new methods of advertising, marketing, public relations, and measuring their effectiveness?

We are constantly looking at new ideas for our web site. Recently, we have started adding more video features to the site. We receive instant feedback with our web site via the traffic. We can see right away if something we did on there was well received. That is tougher with traditional television, radio or print advertising.
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Using a Web 2.0 Tool to Prepare a Web 2.0 Seminar

Published by
Skip Lineberg
at April 24, 2008 in Social Media and Web 2.0. 0 Comments

Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille tomorrow morning. That’s Friday, April 25, from 7:30-8:30 a.m. We surely hope to see you there!

Our focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications.

We’ll be discussing the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations.

In a bit of an unconventional twist, we utilized a Web 2.0 tool, a Zoomerang survey application, to poll our audience in advance of the presentation to assess their familiarity, needs and expectations. Here’s what we learned:

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West Virginia’s Business Potential in a Web 2.0 World

Published by
Skip Lineberg
at April 3, 2008 in Business Blogging, Social Media and Web 2.0. 0 Comments

Jason Keeling and I will present “Business for Breakfast” at the Charleston Marriott’s Whitewater Grille, on April 25, from 7:30-8:30 a.m. The focus will be Web 2.0: Blogs, Pods and Twitters — How Emerging Internet Technologies Can Enhance Business Communications. We’ll consider the growing importance of blogs, podcasts, and social media sites like Facebook and Twitter. We will discuss the significance of these technologies to West Virginia businesses and organizations. We are also utilizing Zoomerang to poll our audience in advance of the presentation to assess their familiarity, needs and expectations.

Pre-registration at http://www.score.org/ is appreciated. The event is sponsored by The State Journal, SCORE, and the West Virginia Small Business Development Center.

Add questions and comments here or at aBetterWestVirginia to get the conversation started early.

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