Looking at the iPhone as an alpha, it’s a heck of a feat. Gorgeous. Groundbreaking. Full of promise and a lot of delivery. Unfortunately, we’re paying for a full-release version.
Obviously Google gets on with Apple a whole lot better than it does with Ebay, unless their last attempt at crashing a party left them smarting like a roundly spanked buttock. It seems everybody has managed to do everything with the iPhone this weekend apart from marry it or eat it. There’s also been an inordinate amount of mindless guff spouted about it; and all the while Google has been quietly going about its business building the mother of all telecommunications infrastructures.
As Apple changes the world one slogan at a time, Google does it in a state of denial. Here’s a few interesting snippets from an even more interesting article relating to what they’re putting together:
“They have enough potential capacity to compete in wholesale telecommunications or as an Internet service provider,” says Eric Schoonover, senior analyst at Washington, D.C.-based TeleGeography Research, a consultancy that tracks fibre holdings.
The company [Google] is estimated to have between 40 and 70 data centres filled to the brim with computing and storage power, with at least five new facilities under construction in the United States alone. By comparison, Canada’s second-largest telephone company Telus Corp., has eight.
The search company is building its data centres next to hydroelectric facilities in order to feed their huge power needs, he said. All that capability will soon be turned against telephone and cable companies, which is why firms such as Telus and Bell need to merge — they’ll need the extra girth to mount a defence against Google.
“They’re looking to come in and completely usurp the telcos at both the business level and the consumer level,” Mr. Entwistle said.
It’s quite obvious that Google are up to something and I’m presuming they aren’t acquiring all this infrastructure just to do a spot of telco-squatting. And have Google just bought out GrandCentral, a voice communications management solutions company, because they had a bit of spare cash lying about?
It could be said that if Apple is trying to change the world then Google is trying to take it over. I’m not averse to a universe dependent on all things Google and I’m sure they might even make quite a decent fist of being a telecommunications behemoth. I know that I’d rather sign with them than AT&T or Time Warner.
You must, however, question what is going on in principal.
We got a bit of a taste of the bitter pill that could be Google world domination over the Sicko debacle this week. They started by offering to counter Sicko searches with health industry ads, then they got called on it, then they went into full retraction mode sending employees off to watch Michael Moore’s film – I sincerely hope during work hours.
But, thinking on, Google world domination would have none of the three elements above. They’d simply be doing it all in secret and manipulating results to show the highest bidder. Google has every right to have somebody make a mistake on one of their blogs and retract it after other forces on the internet kick up a bit of a stink. So long as we have an internet along those lines then I think we’re going to be just fine.
I bet Google just wished they could hire somebody with a Phd in common sense.
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