If you were a shy child and spent more than your fair share of time in a dreamworld of your own fabrication, I can imagine your mother may have spoken worriedly to her friends or devised the odd scheme to help you make more friends.
Then, as a business owner, you’re expected to go out and network so you can make connections and influence people.
Blogging and other forms of social media are a great way to network without having to press too much flesh. One of the first things you have to do is float around commenting on other blogs. It’s imperative that you manage to engage other bloggers within a related niche with how truly smart you really are.
But be prepared for it to take a little bit of time and effort to build the blogger/commenter dynamic. Especially with bloggers who are creaking under the weight of their own legend.
However, whenever you read a blog post and feel compelled to comment because you’ve been moved sufficiently to write one, you can be fairly rest-assured that the blogger will respond if your comment manages to move them sufficiently too.
New bloggers get so excited that they’ll almost invite you to dinner over any old comment. (Remember this when you’re five years down the line and jaded beyond recognition.)
Blog comments spam is the bane of many a blogger. We have more than a few methods and plug-ins set to stun in order to weed out this unpleasantness. No blogger worth their salt would be seen allowing a spam comment for a nanosecond.
So, to have somebody come along and offer a human blog-spamming service is one of the more ridiculous things I’ve heard in quite a while. It’s well worth reading Darren Rowse’s take on the whole sorry idea and the comments that follow.
The logistics of somebody being able to write 1,000 worthwhile comments on various blogs in a three-day timespan for a mere $239.99 are beyond comprehension. It’s also beyond stupid.
The kind of damage this blog commenting guy could do to his own business is quite frightening. He might be coming from the ‘there is no such thing as bad publicity school’, but I’m afraid I don’t always subscribe to that.
How do you ride out a storm if you haven’t built anything to ride on?
So, with all that in mind, I hope I haven’t frightened anybody off the idea of starting a blog. They aren’t difficult and can be awfully rewarding, both intrinsically and extrinsically. You just need to spend a bit of time so that you’re sure in your mind that it’s right for you.
That’s why it’s interesting seeing the mix of online marketing methods we have in store for anyone attending Online Marketing: Innovations That Work. You’ll get to find out whether blogging, mobile marketing, search marketing, and paid search advertising will fit into your online marketing mix and how best to measure their effectiveness. You’ll also be able to work out how to make them all play nicely together.
You’ll even be able to find out how to combat the sort bad publicity the blog comment spam guy is currently experiencing should you ever do something a bit silly.
Then again, if you listen attentively in the first place it should never come to that.
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