Justin Seibert: Web 2.0 Tools

Published by
Paul Woodhouse
at May 22, 2008 in Business Blogging, Live Blogging, Social Media and Web 2.0. 0 Comments

Justin Seibert - President of Direct Online Marketing

Just a little background info - Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.

Smoke-up-backside-o-meter
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…

Anyway here’s the basic gist of the general gist:

  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing

Blogs: Somebody not interested in reading blogs - man it’s like a personal slap in the face…..I shall get to this at some point.

It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.

How many people write blogs…..stat attack. (will find)

Still amazes me about the low information threshold on RSS feeds and such.

Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.

SOCIAL MEDIA:

We’re at least fairly cogent on facebook mysapce and social networks.

PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.

Press releases as SEO.

A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.

Not as much on this as there should be and that’s my fault.

So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.

I’m supposed to know about this stuff!

Tags: , , .

Three Marketing Guys

Published by
Skip Lineberg
at May 15, 2008 in Conference News and Coordinating Marketing Efforts. 0 Comments

  • Search No Evil
  • Inspire No Evil
  • Speak No Myths of Evil

Pictured above (left to right): Justin Seibert - President, Direct Online Marketing, Wheeling, West Virginia; Skip Lineberg - Chief Creative Officer, Maple Creative, Charleston, West Virginia; and Jeff James - CEO, Mythology, Charleston, West Virginia.

Photo courtesy of Jason Keeling, photographed at Next Generation Marketing, Huntington, W.Va. May 13, 2008.

Tags: , , , , , .

Justin Seibert: They Said What? Protect Your Reputation With Search Engine Marketing

Published by
Paul Woodhouse
at August 16, 2007 in Live Blogging, Search Marketing and Speakers. 0 Comments

Justin Seibert

Justin is the President of Direct Online Marketing™ a full-service internet marketing firm specializing in results-based internet marketing. Read Justin’s full bio here.
And here we have the highlight of the whole day/afternoon/year. Well I have to say that considering Justin is my boss. And what a great guy he is to boot. No, really.

Two distinct elements of search results - Natural or Organic Listings vs Paid Listings.

Reputation management is an interesting angle to explain how search engine results work. And don’t think reputation management isn’t something you don’t need to bother with. If you’re online you have an online reputation.

http://www.providianfinancialsucks.com/

Consider your online footprint on places such as Facebook and Myspace etc. Beware befriending big green frogs.

How to combat bad press in a Michael Vick stylee:

Setup an SEM campaign - buy your name/company employee names.

Comment on blogs etc.

Optimized Online Press Releases.

Ensure your site is updated - there are no rocks to hise under online.

Track online conversations such as Technorati and Google Alerts.

http://www.vickletthedogsout.com/ Push other sites out of the listings by creating positive sites to compete with them.

AFTER THE EVENT:

Buy certain keywords such as dog fighting in Vick’s case. Specialized landing pages. Check DMCA.

QUESTIONS:

How do you optimize Press Releases?

Can be used to increase natural search listings. Use keywords in press release and link back to the press release. FOLLOW UP - concentrate optimization efforts in top part of press release including title. Put it on Web site and distribute through newswires such as www.pr.com. Always worth it to pay a little more for links back.

What is local searching and how does it work?

Geo targetting. Choose where you want your ads to show in PPC. Can be done geographically or by points on a map. Natural search use geographical terms in site to be picked up by engines.

And don’t forget to take your free subscription to Search Marketing Standard.

Tags: , , , .

Justin Seibert Interviewed in Pittsburgh Business Times

Published by
Paul Woodhouse
at August 15, 2007 in Business Blogging, Conference News and Speakers. 0 Comments

Last week saw our search marketing session speaker, Justin Seibert of Direct Online Marketing™ LLC, interviewed in the Pittsburgh Business Times for their “Five Minutes With:” feature. Alas, it’s only in their print edition so I have nothing for you to look at online, but seeming I’m such a decent chap I’ve typed the whole interview for your perusal:

Justin Seibert is president of Wheeling-based Direct Online Marketing™ LLC. The Internet marketing firm works throughout the tri-state area to get clients at the top of search engine listings and also placing advertisements online, as well as Web site design and blogging services. Seibert is slated to speak at a marketing conference on August 16th at Southpointe.

[PBT] We’ve seen some major company executives get into trouble recently with posting inappropriate comments on a blog. What strategy should they be taking instead?

[JS] “Some people haven’t been too smart about it. I think it really comes down to what are the rules of the Internet today. Before the rise of the Internet becoming so popular and so prevalent in everyday life, companies could just say they had their strategy and they would have their corporate-speak, and that was everything they said. The problem was, people were able to communicate with each other. A whole conversation started taking place away from the companies. One of the great powers of the blog is that you can talk with those people, you can become engaged in that conversation now. One of the problems people are having is they aren’t being transparent and honest.”

[PBT] How many companies have been affected by this?

[JS]“Wal-mart got bashed a couple of months ago because they had a couple of average joes (who were paid to blog positively about Wal-Mart). There wouldn’t be anything wrong with that….if you’re upfront about it. (Readers) might not like it, but you’re not going to get bashed for it. And instead, for getting flogs – fake blogs – they just got hammered for it. Honesty and lack of transparency are really the two biggest pitfalls.”

[PBT] What does your company do to help companies increase their online presence?

[JS] “We’re about search engine visibility. We make sure that if someone is searching – whether it’s a product or a service – we make sure they show up. We can make sure they show up all over the world.”

Tags: , , .