And first up for the morning is Jeff James who shall be delving / diving headlong into what all this new marketing stuff is all about. Here’s the brief overview of his overview:
- Today’s consumer conversation
- Today’s media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
Decline of trust – 50% of consumers regard price as more important than brand. Only 7% have trust in adverts/advertising
Disintermediation of media – saturation of Internet users aged under 44barring certain demos…the majority being in WV and Kentucky no doubt.
Broken Marketing Model:
Citibank 3000 media messages / adverts a day …..darn. And we’ll only take notice of 53 per day…..Panhandle cleaning and restoration springs to mind – only 4 of those 52 are remotely remembered.
WOM – buzz marketing…how do we find out about specific products etc. Here comes the influencers. Tv still dominating but WOM is the second most important method of finding products.
Good point how the internet has become the new polyfilla in terms of mistrust in marketing.
The power of the word of mouth or in other words – what is blabbed about the most online.
The Internet is the new Mr. Rodgers neighbourhood. Tis a global neighbourhood. Find those influencers. Influence those influence. Find Old Mr Jones who knows everything there is to know about lawn mower parts. Emotins more importion than functions. Exactly! People buy from people they like. No, really they do. Tell your story. Every business has one believe it or not and therein starts your conversation. Markets as conversations and the next thing you know you’re chugging along the old cluetrain.
Questions to CEOs or questionable CEOs? Or Cfos for that matter.
Very good start off. Very good indeed.
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As promised, here is a link to the emotional archetypes slides Jeff had in his Sticky Stories presentation yesterday: 
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