In case you missed it, the State Journal’s Social Media Business Forum was held this past Friday, April 1st, 2011 at the University of Charleston. Their panel featured two Next Generation Marketing alum – Justin Seibert and Jeff James – plus Emily Bennington and Bob Coffield. In addition, the opening intro into social media was delivered by Julie Hewett.
The attendees – mainly from all over West Virginia (yay for the great support from the Panhandles!), but also from Ohio and Kentucky – were able to ask questions pertaining to their own social media efforts both planned and in effect. A huge thank you to the State Journal for putting on the event and everyone that came out.
Seibert then headed off to Columbus, OH the next day to present How to Protect Your Online Reputation at the Digital Media in a Social World conference. If you’re updating your Where’s Waldo maps for Seibert at home, that would mark four separate universities in the last month:
- West Virginia University
- The Ohio State University
- West Liberty University
- University of Charleston
For those of you who have inquired about future Next Generation Marketing events – and those simply interested in learning more about using social media for business – we wanted to let you know about an event the State Journal is putting on April 1, 2011 in Charleston, WV.
This social media business forum features two speakers from our last series: Jeff James of Mythology Marketing and Justin Seibert of Direct Online Marketing. Jeff and Justin will sit on two panel discussions with a couple other great homegrown speakers, Emily Bennington of Dixon Hughes and Bob Coffield of Flaherty, Sensabaugh & Bonasso. Other speakers include Karen Saxe of netSpray, Julie Hewett of JulNet, and Kevin Nelson of Huddleston Bolen.
We’ll add another post when we receive registration information. In the meantime, if you have any questions, keep a lookout for more information from the State Journal, either online or in print. Hope you can join us!
And first up for the morning is Jeff James who shall be delving / diving headlong into what all this new marketing stuff is all about. Here’s the brief overview of his overview:
- Today’s consumer conversation
- Today’s media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
Decline of trust – 50% of consumers regard price as more important than brand. Only 7% have trust in adverts/advertising
Disintermediation of media – saturation of Internet users aged under 44barring certain demos…the majority being in WV and Kentucky no doubt.
Broken Marketing Model:
Citibank 3000 media messages / adverts a day …..darn. And we’ll only take notice of 53 per day…..Panhandle cleaning and restoration springs to mind – only 4 of those 52 are remotely remembered.
WOM – buzz marketing…how do we find out about specific products etc. Here comes the influencers. Tv still dominating but WOM is the second most important method of finding products.
Good point how the internet has become the new polyfilla in terms of mistrust in marketing.
The power of the word of mouth or in other words – what is blabbed about the most online.
The Internet is the new Mr. Rodgers neighbourhood. Tis a global neighbourhood. Find those influencers. Influence those influence. Find Old Mr Jones who knows everything there is to know about lawn mower parts. Emotins more importion than functions. Exactly! People buy from people they like. No, really they do. Tell your story. Every business has one believe it or not and therein starts your conversation. Markets as conversations and the next thing you know you’re chugging along the old cluetrain.
Questions to CEOs or questionable CEOs? Or Cfos for that matter.
Very good start off. Very good indeed.
Pictured above (left to right): Justin Seibert – President, Direct Online Marketing, Wheeling, West Virginia; Skip Lineberg – Chief Creative Officer, Maple Creative, Charleston, West Virginia; and Jeff James – CEO, Mythology, Charleston, West Virginia.
Photo courtesy of Jason Keeling, photographed at Next Generation Marketing, Huntington, W.Va. May 13, 2008.
All attendees to our conference series throughout West Virginia will receive follow up emails with various information. (Huntington, you’ll get one shortly confirming with best selling marketing book you’d like to receive).
In these emails, you will receive ways to get in touch with the speakers in case you had any specific questions you didn’t want to address in a public setting or thought of afterwards. In the meantime, please feel free to learn more about us and join our LinkedIn networks:
We look forward to continuing our discussions with you and again thank you for all your attention, contributions, support, and feedback.
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