Justin Seibert: Web 2.0 Tools

Justin Seibert - President of Direct Online Marketing

Just a little background info – Justin just so happens to be my boss and I just happen to be his “New Media Specialist”.

Smoke-up-backside-o-meter
So you can rate this liveblog post on a scale of 1 to 10 on the blowing-smoke-up-backside-o-meter…

Anyway here’s the basic gist of the general gist:

  • Organizational blogging
  • Social networking, wikis, twitter, and other forms of social media
  • Search engines, online press releases, and ways to fuse online and traditional forms of marketing

Blogs: Somebody not interested in reading blogs – man it’s like a personal slap in the face…..I shall get to this at some point.

It shouldn’t be a case of reading blogs so much as coming across information written on blogs. I mean, does anybody claim they don’t read forums as an entire mass? Pfft.

How many people write blogs…..stat attack. (will find)

Still amazes me about the low information threshold on RSS feeds and such.

Basic blog rules and ethics. Probably best to throw out a few top five lists on certain points Frightening or perhaps not or maybe I’m in my own little blogging bobble bubble.

SOCIAL MEDIA:

We’re at least fairly cogent on facebook mysapce and social networks.

PRESS RELEASES:
Brad wins for most press releases with 4-8 a day.

Press releases as SEO.

A big happy new media and old media conflab. All media is crap apart from the decent crap. Point out the uses of social media with regards to blended/universal search.

Not as much on this as there should be and that’s my fault.

So, seeming you’ve got your notes, go ahead and ask any questions you’ve got loitering in your frontal lobes.

I’m supposed to know about this stuff!

Three Marketing Guys

  • Search No Evil
  • Inspire No Evil
  • Speak No Myths of Evil

Pictured above (left to right): Justin Seibert – President, Direct Online Marketing, Wheeling, West Virginia; Skip Lineberg – Chief Creative Officer, Maple Creative, Charleston, West Virginia; and Jeff James – CEO, Mythology, Charleston, West Virginia.

Photo courtesy of Jason Keeling, photographed at Next Generation Marketing, Huntington, W.Va. May 13, 2008.

Practicing What We Preach: LinkedIn Social Networking

All attendees to our conference series throughout West Virginia will receive follow up emails with various information. (Huntington, you’ll get one shortly confirming with best selling marketing book you’d like to receive).

LinkedInIn these emails, you will receive ways to get in touch with the speakers in case you had any specific questions you didn’t want to address in a public setting or thought of afterwards. In the meantime, please feel free to learn more about us and join our LinkedIn networks:

We look forward to continuing our discussions with you and again thank you for all your attention, contributions, support, and feedback.

Video Presentations Now Available

Following on from the conference last month, we finally have the videos of the presentations in their entirety for you to take a look at. If you attended the conference then you should have been sent your own login which allows you to access each presentation in video format and the accompanying powerpoint presentation. If you haven’t received any login information, please get in touch with us and we’ll get it sorted for you.

The videos were shot, edited and uploaded by the Network Learning Alliance:

The Network Learning Alliance is a virtual training environment designed to support the West Virginia Information Technology labor market which targets federal contracting opportunities. As an initiative of the West Virginia High Technology Consortium (WVHTC) Foundation, a 501(c)(3) non-profit organization based in Fairmont, W.Va., Network Learning Alliance is facilitating the education of the IT industry workforce through its partners; the Workforce Investment Board (WIB) One-Stop Centers, West Virginia University, Fairmont State University, West Virginia University Institute of Technology, and select private training providers.

This project is building the regional workforce development system’s capacity to meet the needs of a growing federal IT marketplace in north-central West Virginia. It focuses on the development of specific educational programming aligned to meet the needs of the region’s high-technology business sector.

Network Learning Alliance, through the assistance of its parent organization and partnerships, has identified a gap between the current workforce development system and the needs of the companies in the regional IT Industry. Economic analysts project that within the next 12 months an estimated 350 to 400 new technology-related jobs and support positions will be added to the regional economy. To ensure the long-term stability and growth of the region, these companies must consistently recruit and retain highly qualified employees, upgrade existing employee skills, and stay at the leading edge of technology.

To accomplish this goal, Network Learning Alliance is creating educational programming that aligns with the identified needs of the IT employers. By focusing on the latest instructional technologies, Network Learning Alliance is creating a unique educational model that will facilitate content and educational services to regional government contractors.

Hopefully, we’ll have a few clips to be able to show you before long that may entice a few of you who didn’t attend the conference to view proceedings from the comfort of your own computer chair. If you feel so inclined.

It’s a shame I can’t make an excuse to kick back myself and watch the whole thing in glorious technicolor as you don’t need to watch them all at once. You can take your time and view each presentation as and when you feel like it in chunks that are palatable to you or suit your particular schedule.

And whilst we’re on the subject of e-learning and West Virginia, Justin Seibert of Direct Online Marketing™, who gave a great presentation on New and Proven Uses for Search Marketing, has been published in the latest edition of the West Virginia Executive. I’d love to be able to point you in the right direction via a link, but it hasn’t been put up on the Web as of yet.

You’ll just have to go out and purchase a copy. (Or wait until I put the link up!)

Justin Seibert: They Said What? Protect Your Reputation With Search Engine Marketing

Justin Seibert

Justin is the President of Direct Online Marketing™ a full-service internet marketing firm specializing in results-based internet marketing. Read Justin’s full bio here.
And here we have the highlight of the whole day/afternoon/year. Well I have to say that considering Justin is my boss. And what a great guy he is to boot. No, really.

Two distinct elements of search results – Natural or Organic Listings vs Paid Listings.

Reputation management is an interesting angle to explain how search engine results work. And don’t think reputation management isn’t something you don’t need to bother with. If you’re online you have an online reputation.

http://www.providianfinancialsucks.com/

Consider your online footprint on places such as Facebook and Myspace etc. Beware befriending big green frogs.

How to combat bad press in a Michael Vick stylee:

Setup an SEM campaign – buy your name/company employee names.

Comment on blogs etc.

Optimized Online Press Releases.

Ensure your site is updated – there are no rocks to hise under online.

Track online conversations such as Technorati and Google Alerts.

http://www.vickletthedogsout.com/ Push other sites out of the listings by creating positive sites to compete with them.

AFTER THE EVENT:

Buy certain keywords such as dog fighting in Vick’s case. Specialized landing pages. Check DMCA.

QUESTIONS:

How do you optimize Press Releases?

Can be used to increase natural search listings. Use keywords in press release and link back to the press release. FOLLOW UP – concentrate optimization efforts in top part of press release including title. Put it on Web site and distribute through newswires such as www.pr.com. Always worth it to pay a little more for links back.

What is local searching and how does it work?

Geo targetting. Choose where you want your ads to show in PPC. Can be done geographically or by points on a map. Natural search use geographical terms in site to be picked up by engines.

And don’t forget to take your free subscription to Search Marketing Standard.