Morgantown Live Blog

Published by
Justin Seibert
at May 22, 2008 in Business Blogging, Conference News, Conferences, Event Details, Live Blogging, Marketing Blogs and Speakers. 0 Comments

Paul Woodhouse will be making the trek down to Morgantown (I’ve been calling it Motown, but one of my Los Angeles friends asked me last night why I was going to Detroit after seeing my status update on facebook).

He’ll be live blogging the conference today to give folks that couldn’t make it – or are waiting to register for Martinsburg – a taste of what we’re discussing.  You won’t get the slides, the free marketing book, a free review of your Web site, the opportunity to network with other Morgantown, WV area marketing professionals, to meet Jeff James or twitter with Skip Lineberg…but it should give you a glimpse of how you can be more effective in your own marketing efforts.

This is good news for everyone except Paul; he hates live blogging (with good reason – it’s hard!).  Maybe he’ll post a picture of himself with a frowny face here to complement the post.  It would complement his “oooh” picture from his live blog of the Southpointe, PA online marketing conference.

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Brad Howe Interview: In Morgantown this Thursday

Published by
Justin Seibert
at May 19, 2008 in Business Blogging, Conference News, Conferences, Coordinating Marketing Efforts, Internet, Online Public Relations, Social Media, Speakers and Web 2.0. 0 Comments

Brad Howe, Assistant Athletic Director, WVUOne of our two “rock star” speakers this Thursday in Morgantown is WVU Assistant Athletic Director Brad Howe.   He took time out of his day…er night, that is, to answer some questions to give potential attendees an idea of what he’ll be speaking about.  Just as in Charleston last week, attendees will get the chance to ask Brad questions as well.  Go Mountaineers!

1. What has been the biggest change you’ve seen in how universities market and promote their sports programs since you started out at UConn?

The internet is biggest change. When I started at UConn in ‘93 the internet/email was in the very early stages (if we even had it all – I can’t remember ever using it at UConn in the beginning). Now, it is generally the first medium we think of when deciding how to best promote one of our games/events.

We still promote our events through traditional vehicles, but the internet is the one we think of first. It allows the most flexibility and the best opportunity to hit the most people during the course of a day.

2. How are you moving the WVU athletic department forward in terms of new methods of advertising, marketing, public relations, and measuring their effectiveness?

We are constantly looking at new ideas for our web site. Recently, we have started adding more video features to the site. We receive instant feedback with our web site via the traffic. We can see right away if something we did on there was well received. That is tougher with traditional television, radio or print advertising.
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