Hola mi amigos y amigas!*
Some pretty exciting news on the Next Generation Marketing front. Well it’s not quite news yet - more like an embryonic news nugget.
Jeff, Skip, and I got on the phone this morning to plan out our next dates. One thing that looks more or less definite is a stop in Beckley, WV in November. We’ll post more here and on the main site when this gets locked down and we have more news.
* I just felt like opening with some Spanish today. Weird - I didn’t even catch any Dora or Diego this morning. If that’s misspelled or otherwise incorrect, please let me know. I took Deutsch in high school and college.
If you’ve been following this blog for awhile, you know that it hasn’t been updated in awhile. Please accept my apologies. The three of us have been pretty swamped since our spring conference dates around West Virginia. We hope to have some announcements on new dates in the next month or so and we’ll update here first.
In the meantime, I wanted to give you an update on 2 items:
1. For a time being we pulled posts from each of the travelling speakers from Next Generation Marketing. We are no longer doing this, but still encourage you to check out each one individually:
2. You’ll note I didn’t link to Skip’s blog. We didn’t have a falling out - I still want to give him a great big bear hug every time I see him. His blog - Marketing Genius - got hacked. Really tough situation. As soon as the situation gets resolved, I’ll provide an update.
And first up for the morning is Jeff James who shall be delving / diving headlong into what all this new marketing stuff is all about. Here’s the brief overview of his overview:
- Today’s consumer conversation
- Today’s media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
Decline of trust – 50% of consumers regard price as more important than brand. Only 7% have trust in adverts/advertising
Disintermediation of media – saturation of Internet users aged under 44barring certain demos…the majority being in WV and Kentucky no doubt.
Broken Marketing Model:
Citibank 3000 media messages / adverts a day …..darn. And we’ll only take notice of 53 per day…..Panhandle cleaning and restoration springs to mind – only 4 of those 52 are remotely remembered.
WOM – buzz marketing…how do we find out about specific products etc. Here comes the influencers. Tv still dominating but WOM is the second most important method of finding products.
Good point how the internet has become the new polyfilla in terms of mistrust in marketing.
The power of the word of mouth or in other words – what is blabbed about the most online.
The Internet is the new Mr. Rodgers neighbourhood. Tis a global neighbourhood. Find those influencers. Influence those influence. Find Old Mr Jones who knows everything there is to know about lawn mower parts. Emotins more importion than functions. Exactly! People buy from people they like. No, really they do. Tell your story. Every business has one believe it or not and therein starts your conversation. Markets as conversations and the next thing you know you’re chugging along the old cluetrain.
Questions to CEOs or questionable CEOs? Or Cfos for that matter.
Very good start off. Very good indeed.
Hey ho everyone. It’s been a big week as we’ve announced the details regarding the WV traveling marketing road show: Next Generation Marketing: Achieving growth, loyalty and return on marketing investment. If you live in or around West Virginia, we’re coming to a city near you in April or May. Here are the dates and cities:
April 30 - Martinsburg - Days Inn Martinsburg
May 13 - Huntington - Pullman Plaza Hotel
May 14 - Charleston - Embassy Suites Charleston
May 21 - Wheeling - Wheeling Island Resort
May 22 - Morgantown - Waterfront Place Hotel
We’ll continue to post more information about this executive roadshow on the blog, as well as excerpts from our speakers’ blogs. In the meantime, feel free to gather more information by visiting the main Marketing Conference site or by calling 877.858.0982.
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