Justin is the President of Direct Online Marketing™ a full-service internet marketing firm specializing in results-based internet marketing. Read Justin’s full bio here.
And here we have the highlight of the whole day/afternoon/year. Well I have to say that considering Justin is my boss. And what a great guy he is to boot. No, really.
Two distinct elements of search results – Natural or Organic Listings vs Paid Listings.
Reputation management is an interesting angle to explain how search engine results work. And don’t think reputation management isn’t something you don’t need to bother with. If you’re online you have an online reputation.
http://www.providianfinancialsucks.com/
Consider your online footprint on places such as Facebook and Myspace etc. Beware befriending big green frogs.
How to combat bad press in a Michael Vick stylee:
Setup an SEM campaign – buy your name/company employee names.
Comment on blogs etc.
Optimized Online Press Releases.
Ensure your site is updated – there are no rocks to hise under online.
Track online conversations such as Technorati and Google Alerts.
http://www.vickletthedogsout.com/ Push other sites out of the listings by creating positive sites to compete with them.
AFTER THE EVENT:
Buy certain keywords such as dog fighting in Vick’s case. Specialized landing pages. Check DMCA.
QUESTIONS:
How do you optimize Press Releases?
Can be used to increase natural search listings. Use keywords in press release and link back to the press release. FOLLOW UP – concentrate optimization efforts in top part of press release including title. Put it on Web site and distribute through newswires such as www.pr.com. Always worth it to pay a little more for links back.
What is local searching and how does it work?
Geo targetting. Choose where you want your ads to show in PPC. Can be done geographically or by points on a map. Natural search use geographical terms in site to be picked up by engines.
And don’t forget to take your free subscription to Search Marketing Standard.
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