Engagement and Dialogue: Justin Seibert

Published by
Paul Woodhouse
at May 22, 2008 in Business Blogging and Online Public Relations. 2 Comments

One way conversation is that old creaky dinosaur most beloved of the old creaky media.

Nice. Charlie Brown’s teacher as the zoned out messenger. Good impression with hand gestures to boot.

Justin’s flagpole - the story will happen and will you join the conversation.

The conversation is uncontrollable. It’s the old Oscar Wilde quote about the only thing worse than being talked about is not being talked about.

Twitter.

Two chances to make a first impression - when you first meet and when you first screw up. A Huntington attendee took the idea and threw it round his bank as a mission statement type thingy.

So how does one maintain one’s online reputation.

Half of all purchases are made with online customer reviews. Negative and positive.

Search Providian

Really. As if a Boy’s Gone Wild video starring Justin would’ve sold any copies whatsoever. Now I’ve got a terrible mental image.

46% of all employees have talked about their workplace online.

Google Health Service

Truly universal healthcare provision.

Ebayink.com

How on earth do you win a severed finger in a bet?

All businesses have advocates. Embrace them and cajole them. Take them skiing like Brad does on a regular basis.

THREE THINGS TO DO TONIGHT

google.com/alerts

Techrigy

Start building a Web presence - even if it isn’t a site per se, start building a rapport online. You can use one of the above services to find out where your brand is being mentioned.

Set up a paid search accounts - only half an hour on Google and Yahoo with your brand and business name results. If and when it happens it’s set up so you can adjust whatever it is that has occurred as a modifier.

“Google are awful! Absolutely awful!” - Justin Seibert, President, Direct Online Marketing.

Man, this isn’t half a test of my flabby touch-typing skills. Then again, it doesn’t take much.

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Repairing a Damaged Reputation

Published by
Skip Lineberg
at April 28, 2008 in Search Marketing. 0 Comments

Rehabilitating a damaged public image. This is one of the most popular topics that I am asked to address. From time to time, whenever controversy arises (and that seems to be more frequently, doesn’t it!) the question is presented: how does one rehabilitate or repair a damaged image? How can someone rebuild his or her reputation? Given such popularity, I am reposting this article from last year with the hope that you’ll again find it useful.

It takes time to rehabilitate one’s image: such a matter does not lend itself to a quick fix.

Many people hope that if they say the right thing at the critical moment all will be made good. That’s just not how the world works.

We, as human beings, form perceptions about other humans over time. This is the basis of reputation. If a person has made a major blunder, it equates to a big, negative hit against his or her reputation. This cannot be overcome with one press conference. No, the perfect statement at the perfect time will not wipe the slate clean. Instead, those in the audience will watch and observe, most likely in a cautious manner at first. Some will be inclined to forgive; others may become embittered permanently toward the person who made the major mistake. Over time, most people in the audience will adjust their assessments of the person in question.

So if the perfect words will not do the trick, what can rebuild a tarnished reputation? One word: actions.

Continue reading ‘Repairing a Damaged Reputation’

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