Rehabilitating a damaged public image. This is one of the most popular topics that I am asked to address. From time to time, whenever controversy arises (and that seems to be more frequently, doesn’t it!) the question is presented: how does one rehabilitate or repair a damaged image? How can someone rebuild his or her reputation? Given such popularity, I am reposting this article from last year with the hope that you’ll again find it useful.
It takes time to rehabilitate one’s image: such a matter does not lend itself to a quick fix.
Many people hope that if they say the right thing at the critical moment all will be made good. That’s just not how the world works.
We, as human beings, form perceptions about other humans over time. This is the basis of reputation. If a person has made a major blunder, it equates to a big, negative hit against his or her reputation. This cannot be overcome with one press conference. No, the perfect statement at the perfect time will not wipe the slate clean. Instead, those in the audience will watch and observe, most likely in a cautious manner at first. Some will be inclined to forgive; others may become embittered permanently toward the person who made the major mistake. Over time, most people in the audience will adjust their assessments of the person in question.
So if the perfect words will not do the trick, what can rebuild a tarnished reputation? One word: actions.
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