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May 13 - Huntington, WV
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Executive Workshop Event Details
Name:
Next Generation Marketing: Achieving growth, loyalty and return on marketing investment
Spring 2008 Dates & Locations:
May 13 - Huntington - Pullman Plaza Hotel
May 14 - Charleston - Embassy Suites Charleston
May 22 - Morgantown - Waterfront Place Hotel
Times:
Registration and networking for the Executive Workshop will begin at 8:00 AM. Sessions will start at 9:00 and last until 4:30 with a half-hour lunch and two 15-minute breaks between sessions.
Executive Workshop Agenda:
| Time |
Topic |
Speaker |
Subjects Covered |
| 8:00 |
Registration & Networking |
| 9:00 |
Welcome & Introductions |
9:20 |
New Generation, New Rules for Marketing Success |
Jeff James |
- Today's consumer conversation
- Today's media world and how to tap its power
- Mapping your customer and competitive environment
- Rules of success for Next Generation marketing
|
10:00 |
ROI Measurement – Setting up and Tracking for Success |
Skip Lineberg |
- Infusing measurement into everything you do
|
| 10:30 |
Break |
| 10:45 |
Understanding and Prioritizing your Audience |
Jeff James |
- What your customers, prospects and employees believe about you today, and what you want them to believe
- Identifying and influencing the influencers
- Choosing first those most likely to choose you and over-investing in their success
|
| 12:00 |
Lunch & Networking |
| 12:30 |
Executive Panel Discussion |
All |
- Next Generation marketing thought leaders
|
| 1:15 |
Building your Brand through Differentiation and Mythology |
Skip Lineberg |
- Creating value propositions and messaging that create separation between you and competitors
- Building a story-driven brand that emotionally connects with the target audience
- Using proven a "SUCCESs" template for "sticky" communications
|
| 2:15 |
Engagement and Dialogue |
Justin Seibert |
- How, when and where the story will be told...and retold
- Involving your customers in the story-building (brand-building) process
|
| 3:00 |
Break |
| 3:15 |
Building Loyalty and Advocacy |
Jeff James |
- Placing your biggest fans onstage to influence others
|
| 3:45 |
Next Gen Check-In |
All |
Select attendees who submit their information will receive a live assessment of their marketing efforts |
| 4:30 |
Close |
Place:
The following are addresses for each location. By clicking on "Map It ", you will pull up a Mapquest map where you can enter in your starting address for directions.
Pullman Plaza Hotel (May 13)
1001 Third Avenue
Huntington, WV 25701
304.525.1001
Map It
Embassy Suites Charleston (May 14)
300 Court St
Charleston, WV 25301
304.347.8700
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Waterfront PlaceHotel (May 22)
Two Waterfront Place
Morgantown, WV 26501-5958
304.296.1700
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