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Steve Colon
Web Site Metrics Analysis
Current Position:
Steve is a Strategic Business Consultant for WebTrends Inc.
Background:
Steven Colón has more than 20 years of experience in driving optimized marketing initiatives based on a keen understanding of customer's business goals and objectives and an ability to translate those requirements to technology marketing solutions. In his role as Strategic Business Consultant at WebTrends, Colon is responsible for working directly with the sales and marketing teams to address the business needs of the more than 150 WebTrends customers.
Colón joined WebTrends in November of 2005 from DoubleClick, where he served as the company's Sales Director of Enterprise Marketing Solutions. In that role, he was responsible for defining the company's business strategy to increase market share and build and sustain customer relationships. Prior to that, he was the Regional Sales Director for Revenio a start up Marketing Automation company later aquired by Vignette. Colón has also held sales executive positions with WatchIT, Giga Information Group (now Forrester Research) and Fujitsu ICL. He received his B.S. degree in Business Administration from the American International College.
Presentation Title:
Grow Your Business. What Will You Do With ML2
Presentation Synopsis:
Not only is Marketing Labs 2 capable of showing you where your visitors are coming from and how long they're stopping, but it can also measure how engaged a user is on any given page of a site.
About WebTrends:
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results. For more information, visit www.webtrends.com.
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