Topics Covered During the Conference
Online Marketing: Innovations that Work featured six (6) sessions on some of the most influential tactics being used by marketers today. Each session addressed the fundamentals of innovation and how it can be used in a unique way for each business to achieve their goals. Sessions were presented by industry experts from companies including Microsoft, eBay, g8wave, and WebTrends.
Mobile Marketing
In a world of Blackberries, there is never a moment when the customer is out of reach. Learn how advertisers are using cell phone and mobile technology to reach customers from anywhere, at anytime. Mobile marketing is an innovation that is growing at a rapid pace.
Search Marketing
Marketing through search engines such as Google and Yahoo! has been incredibly profitable for many businesses who have increased sales and clients with measurable results. Now, you can learn how to take your search marketing beyond traditional Pay-Per-Click and search engine optimization tactics in order to make it work for your business in new ways. The session taughts attendees how to use search marketing to combat bad press and other useful tricks. Learn more about search marketing.
Online Public Relations
Traditional public relations tactics have proven successful for many years. Now you can learn how to increase public relations success for today and tomorrow. This session addressed how you can increase the reach and lifetime of your public relations campaign by using online methods such as press release optimization.
Web Site Metrics
How many people are visiting your Web site? Why are they leaving before purchasing or signing up for more information? Are they finding the information they're looking for? Web site metrics allow you to track a wide variety of variables including, just to name three, pages viewed (and in what order), click through rates, and amount of time spent on a page. The session taught the variables that can be tracked, and how you can use these Web metrics to increase the effectiveness of your online efforts.
Business Blogging
Blogs are a simple innovation that have allowed businesses to reach people all over the world online. A corporate blog offers a multitude of benefits, including: putting a personal face on your company, giving customers insight into the latest developments, providing a way for customers to voice their opinions, and increasing traffic to your Web site. During this session attendees learned the basics of setting up and maintaining a successful blog.
Coordinating Marketing Efforts
It's great to generate potential new clients, but what if you can't adequately serve them? By attending Online Marketing: Innovations that Work, attendees gained a better understanding of how you can align your sales and marketing channels in order to increase ROI.
Speakers - Agenda - Event Details
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