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William (Bill) C. Rock
Current Position:
Bill Rock currently serves as President and Chief Operating Officer of Snowshoe Mountain, Inc.
Background:
Bill Rock currently serves as President and Chief Operating Officer of Snowshoe Mountain, Inc, after July 2007 promotion from Vice President and General Manager. Presiding over 60 trails, the region's largest vertical drop at 1,500 and 244 skiable acres spread over three distinct areas, Rock's responsibilities included overseeing the Mid-Atlantic and Southeast's premier destination resort for Intrawest. Under Bill's watch, Snowshoe was named the Southeast's #1 Ski Resort by the readers of Ski Magazine.
While facilitating Snowshoe's most successful season ever in 2006-2007, Rock was able to exceed financial goals, as well as increase guest experience and employee satisfaction. This was not new territory for Bill, as he oversaw a dramatic improvement in financial results, increasing both revenues and profits while serving as Chief Operating Officer/General Manager of Durango Mountain Resort of Durango, Colorado. Bill led a restructuring of operations to achieve major cost savings, while improving measures of guest satisfaction in key categories. His leadership and success has been noted, and Bill has been honored with a number of awards. In 2005, Ski Area Management named Rock a "Sammy" recipient for his "strong, innovative leadership…exciting promise for even more accomplishments and leadership in the future." The award established Rock as a young executive who "will lead our industry to new heights." A visible and well-respected leader in his adopted home state, Rock was named a "2007 Young Gun" by West Virginia Executive Magazine.
Bill has also shown himself to be a compassionate leader in the local community. He has volunteered as the president of the Snowshoe Foundation, a private nonprofit founded in 2003, aiding causes and individuals in the three counties supporting Snowshoe. Similarly, during his time in Durango, Bill served on various boards and commissions.
At just 42, Rock's work ethic and expertise have facilitated his quick ascent to the role of GM at two major U.S. resorts. He began his career as Director of Marketing and Sales at Bristol Mountain, N.Y., before rapidly rising in ranks at Intrawest resort Stratton Mountain in Vermont. Prior to his tenure in the industry, Rock served as Lieutenant, U.S. Army, leading two elite platoons in the 82nd Airborne Division. Rock was a U.S. Army Ranger and completed a variety of specialist Ranger training.
Bill, a native of Upstate New York, is married to Jennifer and is the father of three-year old twins, Tyler and Paige. The Rock family makes their home at the base of Snowshoe Mountain.
WV Tour Dates:
Rock joined Next Generation Marketing on May 13 and May 14 at Huntington and Charleston, WV respectively.
In addition, Brad Larsen, Snowshoe Mountain, Inc.'s Director of Marketing, will join the discussion May 22 at Morgantown.
About Snowshoe Mountain, Inc.:
For mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts, Snowshoe Mountain is the premier destination for you this winter. Located just a short 5 hour drive from major markets like Charlotte, DC, Raleigh, Richmond and Columbus, Snowshoe is ideal for either a long weekend or midweek winter vacation.
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