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Jeff James

Current Position:

Jeff James presently serves as Founder and Principal of Mythology LLC.

Background:

Jeff James is the founder and principal of Mythology LLC (www.mythologymarketing.com), a marketing management and growth strategy consulting practice serving organizations in the Mid-Atlantic region. Mythology helps senior executives generate more return on their marketing investment and identify new revenue growth opportunities by leveraging the Ten Pillars of Meaningful Marketing™, a marketing effectiveness assessment based on best practices from leading researchers and practitioners.

Prior to starting Mythology, Jeff held numerous sales and marketing management roles during his fourteen years at Microsoft Corporation. He most recently served as Director of Relationship Marketing for the $8 billion U.S. enterprise (corporate) market where he was involved in leading the strategy development and marketing execution for growing revenue and customer satisfaction among Microsoft’s largest corporate accounts. This included managing Executive Circle, Microsoft’s relationship marketing program targeting “C-level” executives and business decision-makers, as well as business management and engagement strategy for solution marketing. His responsibilities also included the leadership of relationship marketing managers in Microsoft’s twelve major sales districts in the U.S.

Jeff previously served as Business Marketing Officer for Microsoft’s Greater Pennsylvania District based in Malvern, PA, responsible for all communications and marketing for this $250 million market. He spent three years at Microsoft’s Redmond-based headquarters managing the MSN advertising unit’s vertical marketing efforts targeting industries such as Auto, Consumer Packaged Goods, Financial Services, Retail, Technology and Travel. Jeff and his team developed research and interactive marketing solution resources to help communicate the value of online advertising as a key element in the marketing mix for major advertisers. During this time he led a major industry initiative to document, evaluate and disseminate interactive marketing best practices to help spur Internet advertising adoption. The effort was highlighted in Advertising Age and iMedia Connection and included engagement with the industry’s largest agencies and advertisers. Jeff has spoken at numerous advertising and marketing conferences, including the Internet Advertising Bureau’s Annual Leadership Conference, Jupiter/IAB’s Marketing Conference, TravelCom and Marketing Focus North America. 

While at MSN, Jeff also managed consumer channel marketing strategy for MSN Internet Access. This included the development of programs to help diverse companies such as Disney, Circuit City and United Airlines co-market MSN Internet services. A major initiative included developing unique music industry partnerships with labels and artists, including the *NSYNC @ MSN and Janet Jackson @ MSN affinity subscription services.

Jeff has held additional sales and marketing positions at Microsoft and served as Director of Marketing at FLX Corporation, a human resource software company previously based in Malvern, PA. He also ran an early web consulting business, Digital Fish, which assisted non-profit organizations in taking advantage of the power of the Internet.

Jeff holds a BA in Business Management and an MS in HR/Industry Labor Relations from West Virginia University and currently resides in Charleston, WV, with his wife and two daughters. He is active in community initiatives focusing on economic development, mentoring and anti-racism issues. He is the Chairperson of the Creative Communities Working Group for A Vision Shared (www.createwv.com), an effort to strengthen West Virginia’s ability to attract professionals who work in intellectual-property and creative industries.

WV Tour Dates:

Jeff will speak at all Next Generation Marketing events this Spring across West Virginia. These include Martinsburg, Huntington, Charleston, Wheeling, Morgantown, and Martinsburg.

About Mythology:

Mythology is a marketing planning and program services company partnering with senior executives to grow revenue, profitability, customer satisfaction and loyalty. Before customers take action, they have to believe they will receive emotional and/or functional benefits. Mythology helps companies focus on the meaning behind their marketing in order to build beliefs that lead to profitable customer relationships. We primarily partner with senior management from mid-market companies and business units of Fortune 500 companies. We also work with select government and non-profit organizations to achieve significant innovation and growth goals. Based in beautiful Charleston, WV, with talented team members around the country, Mythology has the experience, vision and energy to build belief in your business.