Marketing Topics Covered
Next Generation Marketing: Achieving growth, loyalty and return on marketing investment will feature six (6) full sessions, an executive panel discussion, and the Next Gen Check-In, a live assessment of marketing tactics for select attendees. Come with a pen and leave with a plan to improve marketing accountability and the return you see on your investment dollars (ROI). By the end of the day, you will have developed action plans that you can implement to immediately improve your marketing efforts.
During and after these sessions, you will have the opportunity to ask questions related to your business. We encourage you to do some preliminary research on these topics before you attend so that you can ask questions pertinent to your business and get the most out of your day.
You will learn about:
Leveraging the Web
Today's Web offers unlimited interaction with your prospects and ROI measurement faster and cheaper than ever before. Whether it's search engine optimization, social media, blogs, wikis, or other forms of online marketing and engagement, there's a way for you leverage the internet.
New Media
Learn about new media opportunities and how today's consumers use these applications. You'll have the opportunity to explore if tactics like mobile marketing, twittering, search engines, social media, blogs, and other forms of internet and new media marketing could help you reach your target clientele.
Segmenting & Prioritizing
You need to understand your highest value prospects and repeat customers so that you can better service them and find more people just like them. Learn how to segment and prioritize these types of clients to bring in higher revenue with less effort and cost.
Joining the Conversation
Gone are the days of one-way conversations where companies controlled the message. Today's consumers are talking and if you're not engaging the conversation, you're losing business...and possibly your reputation.
Brand Mythology
With all the advertising bombarding today's consumer, it's more important than ever to break through the clutter. Building your brand mythology will help your advertising stick in people's minds.
Engaging Customers
By creating continual value for your customers, you can create loyalty for the long term. Stay engaged and work to develop advocacy that can turn into positive press, word-of-mouth, and referral clients.
Word-of-mouth
People are talking. What are they saying about your organization? Have you surprised customers with unexpected value to inspire word-of mouth?
The Innovation Loop
Build ongoing revenue growth for your organization through continually repeating the innovation loop.
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